Nowadays, there actually are not any entirely unique ideas any more. Coming up with an new idea that someone hasn’t thought of before is quite impossible even if you spend months cooped up in a room doing nothing but thinking.
At best, it will still be rather like an already conceived idea. In the information age, achievement is no longer determined solely by the most special idea. “Who did it better?” has become the question of the age.
A 20 year old newsletter management and automated mailing list software, Aweber is in the same boat as many other similar services. Nothing gets to stay that long in the business with no competitors, and this forces innovation. How AWeber compares with the choices that have grown up to challenge its throne is what we will be looking at in this review.
AWeber vs Drip Surveymonkey and AWeber
Drip was established back in 2013 however was then later acquired by LeadPages (a web design tool used to create landing pages) in 2016
AWeber’s dash is as straightforward as it needs to be. Statistics on the subscribers list is displayed mostly, in addition to the button for creating messages.
A more comprehensive statistics in which Cohort analysis is used, as well as the rate of conversion for subscribers is the star of Drip’s dashboard. Since Drip has a website monitoring tool, it can compare email marketing statistics with the action of the website itself.
Raw data can be acquired through one of AWeber’s features which can be seen in the dashboard. Information about the performance of a site is a major feature that can be found on Drip’s dashboard. Drip’s correlating statistical tools allow users an insight to the mind of its average site visitor, such as the chance that a random visitor would subscribe to this newsletter or perhaps avail of its services and products.
Thanks to the previous anecdotes, it’s easy to say that when it comes to the easy to use dashboard and features, Drip is the superior system
Mailing List Management
The capability to manually create mailing lists is a service that AWeber that can give. This can be helpful for companies with diverse offerings, making sense to get different newsletters for different kinds of clients.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
A caveat however is that AWeber counts a single email address as multiple profiles if it is included in a separate mailing lists. Considering that the programs depend on the amount of subscribers, then this is quite a issue. Drip does not have this problem since it keeps a directory of all subscribers, and this is where the whole number of unique readers are counted. It doesn’t matter if subscribers are in different mailing lists.
Aside from this issue, the two softwares offer the fundamental necessities for handling a mailing list, like actions on multiple emails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber shines, as email can be drafted in plain text format, HTML-generated articles, or utilizing its Mail Builder tool. Because it can provide over 700 templates to be edited and used freely, the Mail Builder Tool is most likely the pride of AWeber’s fleet.
The Mail Builder Tool can also be quite user friendly, as it entails only drag and drop for adding and excluding elements of this mail.
Drip provides more or less the same features, but AWeber excels more due to its flexibility and plethora of template choices. Surveymonkey and AWeber
AWeber vs ActiveCampaign
Marketed as an application for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003 – 4 years after AWeber was launched. ActiveCampaign includes high level segmentation abilities. Surveymonkey and AWeber
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the capacity to make segments, quite like the labels mechanic in AWeber. Clients are able to make a segment and group subscribers according to their geographic location, when they subscribed to the newsletter, or their action on the website of the business.
If used efficiently, mailing lists can be made to feel more in tune with the recipients personality as compared to a bulk “shotgun” method of sending.
The users are free to create as many sections as they like because the software already takes note of the segment identifiers of every subscriber.
Although it would take longer and be more tedious, AWeber’s tag mechanic can theoretically be performed in order to achieve this kind of effect. Even if AWeber can suggest tags, the segmentation feature of ActiveCampaign is just more effective for generating targeted emails for a subgroup of their readers.
Strong Customer Support
Some folks might say that 24/7 live chat service is the very best customer support there is, and they may most likely be right. In fact, this has consistently been the top reason why users are faithful to AWeber. Apart from this, AWeber additionally boasts 24/7 email support and telephone call support twelve hours per day from 8 pm to 8 a.m. EST Mondays through Fridays. Users also praise the fast response that they get when they use the live chat station.
ActiveCampaign, although it doesn’t have 24/7 support, does a better than adequate job in customer service. They offer online seminars for people who require assistance with the program. They’re conducted on a one time foundation, and it only wants a sign up.
Better still, they give in-person support for all those across the vicinity of Chicago. A help button is also always accessible through ActiveCampaign’s user interface. This means that users may report for help without leaving their existing displays.
Third-Party Software Integration
The two AWeber and ActiveCampaign could be integrated easily with social media platforms, analytics applications, and business services. If it comes to compatibility with other applications, the two products have virtually no gaps.
But, consider that AWeber’s superior customer care can make it a lot easier to perform third party integrations.
AWeber vs GetResponse
GetResponse really was also set up during the 90’s, same as AWeber. Surveymonkey and AWeber
While AWeber has about 700 templates under its belt, GetResponse is doing well at 500. Their templates are also both not dependent on the device, which means consistent quality across all display sizes.
Marketing Automation, GetResponse’s newest offering, is pretty much a much better autoresponder. This is more economical and more intuitive than your normal autoresponder.
Similar to the user interface of AWeber, there is an Automation tool for advertising which works of drag and drop controls making it simple to operate. The thing that sets it apart from AWeber is the fact that it has more triggers for its activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
Opening mail, clicking on links, and purchasing product, and more can be used as the trigger. Because of these more particular triggers, subscribers can be treated to a much more personalized newsletter encounter and subsequently, more effective advertising.
The Campaign Builder application in AWeber, although it holds its own, simply doesn’t have this degree of personalization in regards to automated advertising.
Landing Page building
Resources for helping users create landing pages can be found on both programs. They are sometimes used to create appealing and effective landing pages. But, AWeber’s landing pages might seem to be overly focused on the fundamentals when compared to those that may be made from GetResponse.
Making up to 10 landing pages and having them shown to a multitude of people is a capability that GetResponse has. That is important because users may conduct A/B testing. Through A/B testing, users may have some idea of the landing page components that work better and which ones do not. GetResponse saves the data on those landing pages automatically for simple comparison.
In regards to forming an audience profile using landing pages, AWeber is significantly less useful even if it has multiple template offerings. Also, multiple template offerings just affect aesthetics if not used with A/B testing. But then, AWeber’s landing page builder’s concentrate on the fundamentals makes it increasingly user-friendly in comparison to GetResponse.
AWeber vs ConvertKit
Convertkit is marketed as an internet advertising software for online publishers.
Different Tag Functionalities
Tags on unique subscribers can be assigned using AWeber, as mentioned before. ConvertKit also has a label mechanic, but it’s used a tiny bit differently.
ConvertKit’s tags can also function in precisely the same way since the lists in AWeber do. That said, users can have a selection of readers under the exact same tag, and do more with the selection aside from customizing mail for them.
This also prevents the double name, double pay complication within AWeber. ConvertKit enables users to bypass requesting subscribers to input their email addresses multiple occasions in the event of multiple vents.
This is probably ConverKit’s strongest suit, which reaffirms its advertising as being a tag-centric mailing support. Depending on the application, the user experience can be miles away from AWeber’s list-centric strategy.
AWeber vs. MailChimp
MailChimp is an email marketing agency based in the United States.
AWeber has five strategies depending the amount of subscribers on the mailing list:
Up to 500 subscribers: $19 a month
501 to 2,500 subscribers: $29 a month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
On the other hand, MailChimp changes its pricing not only depending on the amount of subscribers, but also based on the amount of characteristics that the company needs. The most basic plan is totally free, and is useable for mailing lists around 2000 members.
Further up the purchase price range, the subscriber cap increases, as well as the suit of attributes out there.
The gaps in functionalities vary in the sending limit, kind of customer support available, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp warrants the win in this category a little bit more because it’s an entirely free plan, available to people who only require minimum mailing list management.
However, one may argue that all the paid programs in AWeber unlocks the complete potential of the program. Just consider that in order for the product to be worth its price tag, it may also be said that the amount of attributes needs to scale with the amount of subscribers. I’ll do me, and you do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder attribute flawlessly. However, Mailchimp’s autoresponder and marketing automation as a whole is much more intuitive compared to Aweber’s.
Besides the usual “trickle” autoresponders that sends out email from a fixed time interval, MailChimp can examine the behaviour and interactions of their readers to trigger its saved messages.
The triggers that MailChimp may utilize aside from the usual time interval and link address are interactions with previous email, purchases, abandoned carts, and many more of the user’s selection.
Verdict: Is AWeber Still Workable? Surveymonkey and AWeber
To answer this fast, yes. AWeber is still the product that thousands have and are still using. Even though some characteristics of it can feel just a tiny bit dated, there’s no reason to say that the operation of AWeber has waned as it went to its 3rd decade of support.
Complete with its easy user interface and top notch customer service, it’s still a good selection for advertising ventures. This is especially true for people who are just looking to expand what they have.
To be frank, optimization and data analysis is not among AWeber’s display of badges. If you feel that your marketing campaign would benefit better from this, then AWeber might not be the choice for you.
However if you’re looking for an tried and tested piece of software, AWeber’s your guy. After all, the application is only as good as the consumer.