These days, there actually are not any entirely unique ideas any more. It is possible to lock yourself in a room for months coming up with an idea and, more often than not, somebody in the world has already thought of it before.
At best, it will still be quite similar to an already conceived thought. In the information age, success is no longer determined only by the most unique thought. “Who did it better?” has become the question of the era.
The same goes for AWeber, a newsletter management and automated mailing list software first made available more than 20 years back. Nothing gets to stay that long in the industry with no competitors, and this forces innovation. How AWeber compares with the alternatives that have risen up to challenge its throne is what we will be looking at through this review.
AWeber vs Drip Mailing Boss vs AWeber
Though it was founded in 2013, Drip was obtained by LeadPages (a landing page support supplier ) in 2016.
The user interface of AWeber can be seen very user friendly and simple. Statistics on the readers list is exhibited mostly, in addition to the button for generating messages.
Drip’s dashboard displays more thorough data where Cohort analysis is used, in addition to the rate of conversion for readers. Since Drip has a website monitoring tool, it may compare email marketing statistics together with the activity of this site itself.
Statistics can be acquired through one of AWeber’s features which can be seen in the dashboard. Drip’s dash, however, can provide users information regarding the performance of its website. Drip’s correlating statistical tools make it possible for users an insight into the brain of its typical site visitor, such as the likelihood that a random visitor will register to the newsletter or perhaps avail of its services and products.
Given the previous anecdotes, it’s easy to say that when it comes to the easy to use dashboard and features, Drip is the superior system
Mailing List Management
The capability to manually create mailing lists is a service that AWeber that can provide. This can be useful for businesses with diverse offerings, which makes sense to have different newsletters for different types of customers.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
A caveat however is that AWeber sees a single email address as multiple profiles if it is included in different mailing lists. Considering that the programs depend on the number of subscribers, then this is quite a problem. Drip does not have this problem as it retains a directory of all subscribers, and this is where the total number of unique readers are counted. The separation of subscribers into different mailing lists is irrelevant.
Aside from this issue, both softwares offer you the fundamental necessities for managing a mailing list, like actions on multiple mails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber shines, as mail could be drafted in plain text format, HTML-generated content, or using its Email Builder tool. The Email Builder Tool is probably the pride of AWeber’s fleet of attributes, as it offers more than 700 templates to be edited and used freely.
The Email Builder Tool is also very user friendly, as it entails just drag and drop for adding and excluding components of the email.
Drip provides more or less the same capabilities, but AWeber excels more because of its versatility and plethora of template choices. Mailing Boss vs AWeber
AWeber vs ActiveCampaign
Marketed as an application for the most innovative tech-savvy marketers, ActiveCampaign was founded in 2003 – 4 years after AWeber was released. ActiveCampaign includes high level segmentation abilities. Mailing Boss vs AWeber
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the capacity to earn segments, quite similar to the tags mechanic in AWeber. Geographical location, time of subscription to the newsletter, and activities on the site of the business enterprise are some of the criteria that clients can consider to create segments and group subscribers.
If used properly, mailing lists can be made to feel more customized to the recipients personality as compared to a bulk “shotgun” method of sending.
The users are free to create as many segments as they like since the software already takes note of the section identifiers of each subscriber.
AWeber’s tag mechanic can theoretically be performed in order to achieve such an impact, but it might take longer and be more tedious. Even if AWeber can indicate tags, the segmentation feature of ActiveCampaign is just more efficient for creating targeted mails for a subgroup of their readers.
Powerful Customer Care
24/7 live chat service is considered by some folks as the best customer support there is, and they might probably be right. In reality, this has always been the top reason why users are loyal to AWeber. Aside from this, AWeber also boasts 24/7 email support and phone call support twelve hours a day from 8 p.m. to 8 pm EST Mondays through Fridays. Users compliment the fast response that they get when they use the live chat channel.
A better than adequate job in customer service is still present in ActiveCampaign even if it does not have 24/7 support. They offer online seminars for people who require help with the software. They are conducted on a one time foundation, and it just needs a sign up.
Better still, they offer in-person support for those across the vicinity of Chicago. A help button is also always accessible through ActiveCampaign’s user interface. This means that users can report for assistance without leaving their existing screens.
Third-Party Software Integration
The two AWeber and ActiveCampaign could be incorporated readily with social networking platforms, analytics programs, and business services. When it comes to compatibility with other programs, the two products have virtually no gaps.
However, AWeber users might find it easier to do third party integrations due to AWeber’s exceptional customer support.
AWeber vs GetResponse
GetResponse really was also set up during the 90’s, same as AWeber. Mailing Boss vs AWeber
While AWeber has roughly 700 templates under its belt, GetResponse is performing well at 500. Their templates can also be both not determined by the apparatus, which means consistent quality across all display sizes.
Marketing Automation, GetResponse’s newest offering, is pretty much a much better autoresponder. This is smarter and more intuitive than the standard autoresponder.
Like AWeber’s user interface, the Marketing Automation tool also features a planner operated by drag and drop controls. The thing that sets it apart from AWeber is that it has more triggers for its activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include a user opening email, clicking on links, and purchasing merchandise, and more. Because of the more particular triggers, readers can be treated to a much more personalized newsletter encounter and subsequently, more effective advertising.
The Campaign Builder tool in AWeber, though it retains its own, simply does not have this degree of personalization when it comes to automated advertising.
Landing Page building
Resources for helping users make landing pages can be found on both programs. They can be used to make appealing and effective landing pages. But, AWeber’s landing pages may appear to be overly focused on the principles when compared to people which can be made out of GetResponse.
GetResponse offers the capability to make around 10 landing pages and have them shown to a great number of people. That is important because users can run A/B testing. During A/B testing, users can get some idea of the landing page components that function better and which ones do not. GetResponse saves the data on those landing pages automatically for easy comparison.
When it comes to forming an audience profile using landing pages, AWeber is significantly less useful even if it has multiple template offerings. Also, multiple template offers only affect aesthetics when not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it more user-friendly compared to GetResponse.
AWeber vs ConvertKit
Convertkit is marketed as an online marketing software for online publishers.
Different Label Functionalities
Tags on unique subscribers can be assigned using AWeber, as mentioned earlier. ConvertKit also has a tag mechanic, but it’s used a little bit differently.
ConvertKit’s tags can also function in the exact same manner since the lists in AWeber do. With that said, users may have a selection of readers under precisely the same tag, and do more with the choice other than customizing mail for them.
This also prevents the double name, double pay complication within AWeber. ConvertKit enables users to bypass requesting subscribers to input their email addresses multiple times in case of multiple vents.
This is likely ConverKit’s strongest suit, which reaffirms its advertising as being a tag-centric mailing service. Based on the application, the user experience can be miles away from AWeber’s list-centric strategy.
AWeber vs. MailChimp
One of the most well-known email marketing services based in the United States is MailChimp.
AWeber has five strategies depending the amount of subscribers on the mailing list:
As much as 500 subscribers: $19 per month
501 to 2,500 readers: $29 a month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 a month
10,001 to 25,000 subscribers: $149 per month
On the flip side, MailChimp changes its pricing not only depending on the amount of readers, but also based on the amount of features that the company requires. The most elementary plan is completely free, and is usable for mailing lists up to 2000 members.
Further up the purchase price range, the contributor cap increases, as well as the suit of features out there.
The sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing are some of the functionalities that can change based on the plan.
MailChimp warrants the win in this category a little bit more because it has an entirely free plan, available to those who only require minimum mailing list administration.
However, one may assert that all the paid plans in AWeber unlocks the complete potential of the program. Just consider that in order for the item to be worth its price tag, it can also be said that the number of features will need to scale with the amount of subscribers. I’ll do me, and you do you, really.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. But, Mailchimp’s autoresponder and marketing automation for a whole is much more intuitive than Aweber’s.
Aside from the usual “drip” autoresponders that sends out mail from a predetermined time period, MailChimp can look at the behaviour and interactions of their subscribers to activate its stored messages.
Interactions with previous email, purchases, abandoned carts, and a lot more related to the user’s selection are some of the triggers that MailChimp may use besides the standard time period.
Verdict: Is AWeber Still Viable? Mailing Boss vs AWeber
To answer this quick, yes. AWeber stays the product that thousands have and are still using. Even though some features of it can feel just a little bit outdated, there’s no reason to mention that the performance of AWeber has waned since it went to its 3rd decade of service.
Complete with its easy user interface and top notch customer service, it’s nonetheless a fantastic selection for advertising ventures. This is especially true for people that are just seeking to expand what they have.
Admittedly, optimization and data analysis isn’t among AWeber’s display of badges. If you feel that your marketing campaign would reap the benefits of this, then AWeber may not be the choice for you.
However if you’re looking for an tried and tested piece of software, AWeber’s your choice. All things considered, the application is just as good as the user.