These days, there really aren’t any completely unique ideas any more. You can lock yourself in a room for months coming up with an idea and, more often than not, someone in the world has already thought of that before. At best, it will still be quite similar to an already conceived idea. In the information age, success is no longer determined solely by the most unique idea. The issue of the era is”who did it better?”
The same is true for AWeber, a newsletter management and automated mailing list software first made available more than 20 years ago. Nothing gets to stay that long in the business without having competitors, and this drives innovation. In this review, we take a look at how AWeber compares to the choices that have risen up to challenge its throne.
AWeber vs Drip Mailing Boss Vs AWeber
Although it was founded in 2013, Drip was obtained by LeadPages (a landing page service provider) in 2016.
AWeber’s dashboard is as straightforward as it has to be. Statistics on the subscribers list is displayed largely, as well as the button for creating messages.
Drip’s dashboard displays more thorough data in which Cohort analysis is applied, as well as the speed of conversion for subscribers. Because Drip has a website tracking tool, it may compare email marketing statistics with the activity of the site itself.
Through AWeber’s dashboard, users may only see raw numbers like the amount of statistics by itself. Drip’s dashboard, though, can give users information concerning the operation of its website. Drip’s correlating statistical tools enable users an insight into the mind of its average site visitor, like the likelihood that a random visitor would subscribe to the newsletter or even avail of its products and services.
Because of this, Drip’s dashboard takes the prize for the software with the better dashboard.
Mailing list management
AWeber gives users the ability to manually create mailing lists. This may be useful for companies with diverse offerings, where itmakes sense to have different newsletters for various kinds of clients.
However, AWeber counts one email address as independent subscribers if it’s included in multiple lists. This is quite a problem, as the plans rely on the amount of subscribers. Drip does not have this problem since it retains a directory of all readers, and this where the total number of unique subscribers are counted. It doesn’t matter if subscribers are in various mailing lists.
Besides this problem, both softwares give the basic necessities for managing a mailing list, like actions on multiple emails and sorting options.
Mail management drafting Mailing Boss Vs AWeber
Mail drafting is where AWeber shines, as email can be drafted in plain text format, HTML-generated content, or using its Email Builder tool. The Email Builder Tool is most likely the pride of AWeber’s fleet of attributes, as it offers more than 700 templates to be used and edited freely.
The Mail Builder Tool is also very user friendly, as it involves only drag and drop for adding and excluding elements of this mail.
Drip supplies more or less the same capabilities, but AWeber shines more due to its versatility and plethora of template choices.
AWeber vs ActiveCampaign Mailing Boss Vs AWeber
Marketed as a software for the most advanced tech-savvy marketers, ActiveCampaign was set in 2003, 4 years later AWeber was released. ActiveCampaign features high level segmentation abilities.
Segmentation vs Tags
ActiveCampaign’s strongest feature is the ability to make segments, quite like the tags mechanic in AWeber. Users can make a segment and group subscribers according to their geographic location, when they subscribed to the newsletter, and their activity on the site of the business.
This segmentation feature allows for more targeted newsletters, which can have a more personalized feel to them if the segmentation is used wisely.
The users are free to create as many segments as they like because the software already takes note of the segment identifiers of every subscriber.
AWeber’s tag mechanic can theoretically be done to achieve such an effect, but it would take longer and be more tedious. Even if AWeber can suggest tags, the segmentation feature of ActiveCampaign is just more efficient for creating targeted emails for a subgroup of the subscribers.
Strong Customer Support
Some people could say that 24/7 live chat service is the best customer service there is, and they may probably be right. In fact, this has always been the top reason why users are loyal to AWeber.
Apart from this, AWeber also boasts 24/7 email support and phone call support twelve hours a day from 8 p.m. to 8 a.m. EST Mondays through Fridays. Users compliment the quick response that they get when they use the live chat channel.
ActiveCampaign, although it does not have 24/7 support, does a better than decent job in customer support. They offer online seminars for those who require help with the program. They are conducted on a one-on-one basis, and it only requires a sign up.
Even better, they offer in-person support for all those around the neighborhood of Chicago. A help button is also always present in ActiveCampaign’s user interface. This means that users can report for help without leaving their current screens.
Third-Party Software Integration
Both AWeber and ActiveCampaign can be integrated easily with social media platforms, analytics applications, and business services. When it comes to compatibility with other applications, the two products have almost no differences.
However, AWeber users might fight it much easier to do third party integrations because of AWeber’s superior customer care.
AWeber vs GetResponse Mailing Boss Vs AWeber
GetResponse really was also set up in the 90’s, same as AWeber.
While AWeber has roughly 700 templates under its belt, GetResponse is performing well at 500. Their templates are also both not determined by the device, which means consistent quality across all screen sizes.
Among GetResponse’s newest offerings, called Marketing Automation, is pretty much a better autoresponder. This is smarter and more intuitive than the normal autoresponder.
Like AWeber’s user interface, the Marketing Automation tool also offers a planner operated by drag and drop controls. The thing that sets it apart from AWeber is that it has more triggers for the activation of email. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include a user opening mail, link clicks, product purchases, and more. Because of the more specific triggers, subscribers can be treated to a much more personalized newsletter experience and subsequently, more effective advertising.
The Campaign Builder tool in AWeber, even though it holds its own, just doesn’t have this level of personalization in regards to automated marketing.
Landing Page Construction
Both programs have tools for helping users create landing pages. They may be used to create attractive and effective landing pages. However, AWeber’s landing pages may seem to be overly focused on the fundamentals when compared to those which can be made with GetResponse.
GetResponse offers the potential to make up to 10 landing pages and have them shown to a multitude of people. This is important because users can conduct A/B testing. Through A/B testing, users may get some idea of the landing page elements that work better and which ones do not. GetResponse saves the data on these landing pages for easy comparison.
AWeber, even though it has multiple template offerings, is less useful when it comes to forming an audience profile using landing pages. Also, multiple template offerings only affect aesthetics when not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it more user-friendly compared to GetResponse.
AWeber vs ConvertKit Mailing Boss Vs AWeber
Convertkit is promoted as an online marketing software for internet creators.
Different tag functionalities
As stated before, AWeber assigns tags on various subscribers. ConvertKit also has a tag mechanic, but it is used a little bit differently.
ConvertKit’s tags may also function in the exact same way as the lists in AWeber do. That said, users may have a selection of subscribers under the identical tag, and do more with the selection aside from customizing mail for them.
This also prevents the double title, double pay complication present in AWeber. ConvertKit allows users to skip asking subscribers to enter their email addresses multiple times in case of multiple events.
This is probably ConverKit’s strongest suit, which reaffirms its advertising as being a tag-centric mailing service. Based on the program, the user experience can be miles away from AWeber’s list-centric approach.
AWeber vs. MailChimp
MailChimp is an email marketing service based in the USA.
AWeber has five strategies depending the amount of subscribers on the mailing list:
- Up to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 a month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
On the other hand, MailChimp varies its pricing not just dependent on the amount of subscribers, but also based on the number of features that the business requires. The most basic plan is completely free, and is usable for mailing lists around 2000 members.
Further up the price range, the subscriber cap increases too, as well as the suit of features available.
The differences in functionalities vary in the sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp deserves the win in this category a little bit more because it’s an entirely free program, available to those who only require minimum mailing list management.
But, one may argue that all the paid plans in AWeber unlocks the full potential of this software. But then, it may also be stated that the amount of features need to scale with the number of readers to make the product more worthy of its price tag. You do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. But, Mailchimp’s autoresponder and marketing automation as a whole is much more intuitive than Aweber’s.
Apart from the usual”trickle” autoresponders that sends out email from a predetermined time period, MailChimp can examine the behavior and interactions of the readers to trigger its saved messages.
The triggers that MailChimp can use aside from the normal time period and link address are interactions with previous email, purchases, abandoned carts, and many more of the user’s selection.
Verdict: Is AWeber still viable? Mailing Boss Vs AWeber
This is such an important question because it is crucial to have the right tools for your business.
To answer this fast, yes. AWeber is still the product that thousands have and are still using. Although some features of it can feel a little bit dated, there’s no reason to say that the operation of AWeber has waned since it moved into its 3rd decade of support.
Complete with its simple user interface and top notch customer support service, it is still a good selection for marketing ventures for those who are only looking to expand what they have.
Admittedly, optimization and data analysis isn’t among AWeber’s display of badges. If you think that your marketing campaign would reap the benefits of this, then AWeber may not be the option for you.
But in case you only want hassle-free and reliable service, then you can count on AWeber to deliver. After all, the tool is only as good as the user. Speaking of tools, check out this beginner’s guide for email marketing that you can refer to while you use your chosen email marketing partner!