Nowadays, there really aren’t any completely unique thoughts any more. Coming up with an original idea that someone hasn’t thought of before is quite impossible even if you spend weeks locked up in a room doing nothing but thinking.
Even if it’s a really niche idea, most likely someone out there in the world has thought of it also. In the information era, success is no longer determined solely by the most unique thought. “Who did it better?” has become the question of the era.
The same is true for AWeber, a newsletter management and automatic mailing list software first made available over 20 years ago. Nothing gets to stay that long in the business without having competitors, and this forces innovation. How AWeber compares with the choices that have risen up to challenge its throne is what we will be looking at in this review.
AWeber vs Drip Mailchimp vs Getreponse vs AWeber vs Convertkit
Though it was founded in 2013, Drip was obtained by LeadPages (a landing page support provider) in 2016.
The user interface of AWeber can be considered very user friendly and straightforward. Statistics on the readers list is exhibited largely, as well as the button for generating messages.
Drip’s dashboard exhibits more comprehensive statistics in which Cohort analysis is applied, in addition to the speed of conversion for subscribers. Because Drip has a site tracking tool, it may compare email marketing statistics together with the activity of this website itself.
With AWeber’s dashboard, users can simply see raw numbers such as the amount of statistics on its own. Drip’s dash, however, can provide users information about the operation of its website. Drip’s correlating statistical tools allow users an insight to the brain of its average website visitor, like the likelihood that a random visitor will register to the newsletter or even avail of its products and services.
Given the preceding anecdotes, it’s easy to say that when it comes to the easy to use dashboard and features, Drip is the superior system
Mailing List Management
AWeber gives users the capability to manually create mailing lists. This feature is a good advantage for businesses that have a multitude catalogue of clients and/or mailing lists in their portfolio.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
However, AWeber counts one email address as a separate reader if it’s contained in numerous lists. This is quite a issue, as the programs depend on the number of subscribers. Drip doesn’t have this problem since it keeps a directory of all subscribers, and this is where the total number of unique readers are counted. The separation of subscribers into various mailing lists doesn’t matter.
Besides this issue, both softwares offer you the fundamental necessities for handling a mailing list, like actions on multiple mails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber shines, as email can be drafted in plain text format, HTML-generated articles, or utilizing its Email Builder tool. Because it can provide more than 700 templates to be used and edited freely, the Email Builder Tool is probably the pride of AWeber’s fleet.
The Email Builder Tool can also be quite user friendly, as it entails just drag and drop for adding and excluding components of the mail.
Drip provides more or less the very same capabilities, but AWeber shines more because of its flexibility and plethora of template choices. Mailchimp vs Getreponse vs AWeber vs Convertkit
AWeber vs ActiveCampaign
Marketed as an application for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003 – 4 years after AWeber was launched. ActiveCampaign features high level segmentation abilities. Mailchimp vs Getreponse vs AWeber vs Convertkit
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the ability to earn segments, quite like the tags mechanic in AWeber. Clients are able to make a segment and group subscribers based on their geographical location, when they subscribed to the newsletter, or their activity on the website of the business enterprise.
This segmentation feature allows for more concentrated newsletters, which can have a more personalized feel to them when the segmentation is used sensibly.
The users are free to create as many sections as they like because the software already takes note of the segment identifiers of every subscriber.
Although it might take longer and be more dull, AWeber’s tag mechanic can theoretically be performed to achieve this kind of effect. Even though AWeber can indicate tags, the segmentation feature of ActiveCampaign is just more effective for creating targeted emails to get a subgroup of the readers.
Powerful Customer Care
24/7 live chat service is considered by some folks as the best customer service there is, and they might probably be right. In fact, this has always been the top reason why users are loyal to AWeber. AWeber has a competent customer service infrastructure as they are capable of giving email support all day and night as well as 12 hours of call center support. Users also praise the quick response that they get when they use the live chat station.
ActiveCampaign, though it does not have 24/7 support, does a better than adequate job in customer services. They provide online seminars for those who require help with the software. They are conducted on a one-on-one foundation, and it only wants a sign up.
Even better, they give in-person support for all those across the neighborhood of Chicago. A help button is also always present in ActiveCampaign’s user interface. This means that users may report for assistance without leaving their existing screens.
Third-Party Software Integration
The two AWeber and ActiveCampaign could be integrated easily with social media platforms, analytics applications, and business services. If it comes to compatibility with other applications, both products have virtually no differences.
But, consider that AWeber’s exceptional customer support can make it easier to perform third party integrations.
AWeber vs GetResponse
GetResponse actually was also set up in the 90’s, same as AWeber. Mailchimp vs Getreponse vs AWeber vs Convertkit
While AWeber has about 700 templates under its belt, GetResponse is performing nicely at 500. Their templates are also both not dependent on the apparatus, which means consistent quality across all display sizes.
Among GetResponse’s newest offering, known as Marketing Automation, is pretty much a better autoresponder. This is more economical and more intuitive than your normal autoresponder.
Like AWeber’s user interface, the Marketing Automation tool also features a planner run by drag and drop commands. The thing that sets it apart from AWeber is the fact that it’s more causes for the activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
Opening email, clicking on links, and purchasing merchandise, and more can be used as the trigger. Because of the more specific triggers, subscribers can be treated to a much more personalized newsletter experience and subsequently, more effective marketing.
The Campaign Builder application in AWeber, though it holds its own, simply does not have this degree of personalization in regards to automated marketing.
Landing Page construction
Resources for helping users create landing pages can be found on both programs. They are sometimes used to create attractive and effective landing pages. But, AWeber’s landing pages may seem to be too focused on the principles when compared to people that may be drawn up from GetResponse.
GetResponse offers the capability to make up to 10 landing pages and have them shown to a multitude of people. This is important because users may conduct A/B testing. During A/B testing, users may get an notion of the landing page elements that function better and which ones do not. GetResponse saves the data on these landing pages automatically for easy comparison.
When it comes to shaping an audience profile using landing pages, AWeber is less useful even if it includes multiple template offerings. Also, multiple template offerings only impact aesthetics when not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it increasingly user-friendly in comparison to GetResponse.
AWeber vs ConvertKit
Convertkit is promoted as an internet advertising software for online publishers.
Different Label Functionalities
As mentioned earlier, AWeber assigns tags on different subscribers. ConvertKit also has a tag mechanic, but it’s used a little bit differently.
ConvertKit’s tags may also function in the exact same way as the lists in AWeber do. With that said, users can have a selection of subscribers under the same label, and do more with the selection other than customizing mail for them.
This also prevents the double name, double pay complication within AWeber. ConvertKit allows users to skip asking subscribers to input their email addresses multiple occasions in the event of multiple vents.
This is likely ConverKit’s strongest suit, which reaffirms its marketing because being a tag-centric mailing support. Depending on the application, the user experience can be miles away from AWeber’s list-centric approach.
AWeber vs. MailChimp
MailChimp is an email marketing agency based in the United States.
AWeber has five plans depending the amount of subscribers on the mailing list:
Up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 a month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
On the flip side, MailChimp changes its pricing not just based on the amount of subscribers, but also based on the number of features that the business requires. The most elementary plan is completely free, and is usable for mailing lists around 2000 members.
Further up the purchase price range, the contributor cap increases, as well as the suit of features out there.
The differences in functionalities change in the sending limit, kind of customer support accessible, innovative segmentation, reporting features, A/B testing, and split testing.
MailChimp warrants the win in this class a little bit more because it’s a completely free plan, available to people who only need minimum mailing list administration.
But, one may argue that all the paid plans in AWeber unlocks the full potential of this software. But then, it can also be said that the amount of attributes needs to scale with the amount of readers to make the product more worthy of its price tag. I’ll do me, and you do you, really.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder attribute perfectly. But, Mailchimp’s autoresponder and marketing automation for a whole is much more intuitive than Aweber’s.
Aside from the usual “drip” autoresponders that sends out email from a fixed time interval, MailChimp can look at the behavior and interactions of the readers to trigger its own stored messages.
The triggers that MailChimp may utilize besides the normal time period and link address are interactions with previous mail, purchases, abandoned carts, and a lot more of the user’s selection.
Verdict: Why Is AWeber Still Workable? Mailchimp vs Getreponse vs AWeber vs Convertkit
To answer this fast, yes. AWeber stays the product that thousands have and are still using. Although some characteristics of it can feel just a little bit dated, there is no reason to mention that the performance of AWeber has waned since it went to its 3rd decade of support.
AWeber is nonetheless a fantastic choice for advertising ventures because of its simple user interface and top notch customer service assistance. This is especially true for those that are only seeking to expand what they have.
Admittedly, optimization and data analysis isn’t among AWeber’s display of badges. If you feel that your advertising campaign would benefit better from this, then AWeber might not be the choice for you.
But if you only want hassle-free and trustworthy company, then you can count on AWeber to deliver.