Nowadays, there actually are not any completely unique ideas any more. Coming up with an original idea that someone hasn’t thought of before is quite impossible even if you spend weeks locked up in a room doing nothing but thinking.
Even if it’s a really isolated idea, most likely someone out there in the world has thought of it also. In the information age, success is no longer determined only by the most special thought. “Who did it better?” has become the question of the era.
The exact same is true for AWeber, a newsletter management and automatic mailing list software first made available more than 20 years ago. Nothing gets to stay that long in the business without having competition, and this drives innovation. How AWeber compares with the choices that have grown up to challenge its throne is what we will be looking at through this review.
AWeber vs Drip Mailchimp vs AWeber Deliverability
Although it was founded in 2013, Drip was acquired by LeadPages (a landing page service supplier ) in 2016.
The user interface of AWeber can be seen very user friendly and simple. Statistics on the subscribers list is displayed largely, as well as the button for creating messages.
A more comprehensive statistics where Cohort analysis is used, in addition to the speed of conversion for readers is the star of Drip’s dashboard. Since Drip has a website monitoring tool, it may compare email marketing statistics with the action of the site itself.
With AWeber’s dash, users can only see raw numbers like the amount of data on its own. Drip’s dash, however, can give users information about the performance of its site. Drip’s correlating statistical tools make it possible for users an insight into the brain of its typical site visitor, such as the chance that a random visitor will register to the newsletter or perhaps avail of its products and services.
For this reason, Drip’s dash takes the prize for the software with the better dash.
Mailing List Management
AWeber provides users the ability to manually produce mailing lists. This is sometimes helpful for businesses with varied offerings, making sense to get different newsletters for various kinds of clients.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
However, AWeber counts one email address as a independent reader if it is included in multiple lists. This is a significant issue, as the plans count on the amount of readers. Drip does not have this problem since it keeps a directory of all subscribers, and this is where the total number of unique subscribers are counted. The separation of readers into various mailing lists doesn’t matter.
Aside from this problem, both softwares offer the fundamental necessities for managing a mailing list, like activities on multiple emails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber excels, as mail could be drafted in plain text format, HTML-generated content, or utilizing its Email Builder tool. Because it can provide over 700 templates to be edited and used freely, the Mail Builder Tool is probably the pride of AWeber’s fleet.
The Email Builder Tool can also be quite user friendly, as it entails just drag and drop for adding and excluding components of this email.
Drip provides more or less the same features, but AWeber excels more due to its versatility and plethora of template choices. Mailchimp vs AWeber Deliverability
AWeber vs ActiveCampaign
Marketed as an application for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003 – 4 years after AWeber was released. ActiveCampaign features high level segmentation abilities. Mailchimp vs AWeber Deliverability
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the ability to earn segments, quite like the labels mechanic in AWeber. Geographical place, time of subscription to the newsletter, and activities on the website of the business enterprise are some of the criteria that users can consider to create segments and group subscribers.
If used efficiently, mailing lists can be made to feel more customized to the recipients interests as compared to a bulk “shotgun” method of sending.
The consumers are free to make as many segments as they like because the program already takes note of this segment identifiers of every subscriber.
Although it might take longer and be more tedious, AWeber’s tag mechanic can theoretically be performed to achieve this kind of impact. Even though AWeber can suggest tags, the segmentation feature of ActiveCampaign is only more effective for generating targeted mails for a subgroup of the readers.
Powerful Customer Support
24/7 live chat support is considered by some people as the best customer service there is, and they might most likely be right. In reality, this has always been the top reason why users are faithful to AWeber. Apart from that, AWeber additionally boasts 24/7 email support and phone call support twelve hours a day from 8 pm to 8 a.m. EST Mondays through Fridays. Users also praise the quick response that they get when they use the live chat station.
ActiveCampaign, though it doesn’t have 24/7 support, does a better than adequate job in customer service. They offer online seminars for those who need help with the program. They are conducted on a one-on-one foundation, and it just needs a signal up.
Even better, they offer in-person support for all those around the neighborhood of Chicago. A help button is also always accessible through ActiveCampaign’s user interface. This means that users can report for help without leaving their current displays.
Third-Party Software Integration
The two AWeber and ActiveCampaign could be incorporated easily with social media platforms, analytics applications, and business services. If it comes to compatibility with other programs, both products have virtually no gaps.
However, AWeber users may find it a lot easier to perform third party integrations due to AWeber’s exceptional customer care.
AWeber vs GetResponse
GetResponse actually was also set up during the 90’s, same as AWeber. Mailchimp vs AWeber Deliverability
While AWeber has about 700 templates under its belt, GetResponse is performing well at 500. Their templates are also both not determined by the apparatus, which means consistent quality across all screen sizes.
Marketing Automation, GetResponse’s newest offering, is pretty much a much better autoresponder. This is smarter and more intuitive compared to your standard autoresponder.
Similar to the user interface of AWeber, there is an Automation tool for marketing which works of drag and drop controls making it simple to operate. What that sets it apart from AWeber is the fact that it’s more triggers for the activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include an individual opening email, clicking on links, and purchasing product, and much more. Because of the more specific triggers, readers can be treated to a much more personalized newsletter experience and subsequently, more effective advertising.
In comparison to AWeber’s Campaign Builder, though it is a functioning and good tool, does not have the same level of customization to GetResponse.
Landing Page construction
Tools for helping users make landing pages can be found on both programs. They are sometimes used to make appealing and effective landing pages. However, AWeber’s landing pages might appear to be overly focused on the fundamentals when compared to those that can be drawn up from GetResponse.
GetResponse offers the capability to make up to 10 landing pages and have them displayed to a multitude of people. That is important because users may conduct A/B testing. During A/B testing, users can have some idea of the landing page elements that function better and which ones don’t. GetResponse saves the statistics on those landing pages automatically for simple comparison.
AWeber, although it includes multiple template offerings, is significantly less useful in regards to forming an audience profile using landing pages. Also, multiple template offers just impact aesthetics when not utilized with A/B testing. But then, AWeber’s landing page builder’s concentrate on the fundamentals makes it more user-friendly in comparison to GetResponse.
AWeber vs ConvertKit
Convertkit is marketed as an internet marketing software for internet creators.
Different Tag Functionalities
As stated earlier, AWeber assigns tags on unique subscribers. ConvertKit also has a tag mechanic, but it is used a little bit differently.
ConvertKit’s tags may also function in the exact same manner as the lists in AWeber do. With that said, users can have a selection of readers under the same tag, and do more with the selection aside from customizing email for them.
This also prevents the double name, double pay complication present in AWeber. ConvertKit allows users to skip requesting subscribers to input their email addresses multiple times in the event of multiple vents.
This is probably ConverKit’s strongest suit, which reaffirms its advertising because being a tag-centric mailing support. Depending on the program, the user experience could be miles apart from AWeber’s list-centric strategy.
AWeber vs. MailChimp
One of the most well-known email marketing services based in the USA is MailChimp.
AWeber has five strategies depending the Number of subscribers on the mailing list:
Up to 500 readers: $19 a month
501 to 2,500 readers: $29 a month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
Based on the amount of readers and the amount of features that the company requires, MailChimp’s pricing can be changed. The most basic plan is totally free, and is useable for mailing lists around 2000 members.
Further up the price range, the contributor cap increases, in addition to the suit of features out there.
The differences in functionalities vary in the sending limit, kind of customer support accessible, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp warrants the win in this category a little bit more because it’s a completely free plan, available to those who only need minimum mailing list administration.
But, one may assert that all the paid programs in AWeber unlocks the complete potential of the software. Just consider that in order for the product to be worth its price tag, it may also be stated that the number of attributes needs to scale with the amount of readers. I’ll do me, and you do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder attribute flawlessly. However, Mailchimp’s autoresponder and marketing automation for a whole is more intuitive than Aweber’s.
Aside from the usual “trickle” autoresponders that sends out mail from a predetermined time period, MailChimp can look at the behaviour and interactions of their subscribers to activate its saved messages.
The triggers that MailChimp can utilize aside from the usual time interval and link address are connections with previous email, purchases, abandoned carts, and a lot more of the consumer’s selection.
Verdict: Why Is AWeber Still Viable? Mailchimp vs AWeber Deliverability
To answer this fast, yes. AWeber is still the product that thousands have and are still using. Although some features of it can feel just a little bit dated, there is no reason to say that the operation of AWeber has waned as it went into its 3rd decade of service.
AWeber is nonetheless a good choice for advertising ventures because of its easy user interface and top notch customer support service. This is especially true for those that are only looking to expand what they have.
To be frank, optimization and data analysis is not one of AWeber’s display of badges. If you feel that your advertising campaign would benefit better from this, then AWeber may not be the option for you.
But in case you merely want hassle-free and trustworthy service, then you can count on AWeber to deliver. All things considered, the application is just as good as the consumer.