Entirely unique thoughts are sort of hard to come by nowadays. You can lock yourself in a room for weeks coming up with an idea and, more often than not, someone on earth has already thought of it before.
Even if it’s a really isolated idea, chances are someone out there in the world has thought of it also. In the information age, success is no longer determined solely by the most unique thought. The question of the age is “who did it better?”
A 20 year old newsletter management and automated mailing list software, Aweber is in the same boat as many other similar services. Nothing gets to stay that long in the industry with no competition, and this drives innovation. Through this review, we will take a look at how AWeber compares with the alternatives that have grown up to challenge its throne.
AWeber vs Drip Email Providers Mailchimp Vesue AWeber vs Convertkit
Though it was founded in 2013, Drip was acquired by LeadPages (a landing page service supplier ) in 2016.
AWeber’s dash is as straightforward as it has to be. Statistics on the readers list is displayed largely, as well as the button for creating messages.
Drip’s dashboard exhibits more comprehensive statistics in which Cohort analysis is applied, as well as the speed of conversion for readers. Because Drip includes a site monitoring tool, it may compare email marketing statistics with the activity of the website itself.
Through AWeber’s dashboard, users can simply see raw numbers such as the number of statistics on its own. Drip’s dashboard, however, can give users information regarding the operation of its site. Drip’s correlating statistical tools make it possible for users an insight to the brain of its typical website visitor, such as the chance that a random visitor would subscribe to the newsletter or even avail of its products and services.
Because of this, Drip’s dash takes the prize for the application with the greater dashboard.
Mailing List Management
The ability to manually produce mailing lists is a service that AWeber that can provide. This can be helpful for companies with varied offerings, making sense to get different newsletters for different types of customers.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
However, AWeber counts one email address as a separate reader if it’s contained in numerous lists. Considering that the programs depend on the amount of subscribers, then this is quite a issue. Drip doesn’t have this problem since it retains a directory of all subscribers, and this is where the total number of unique subscribers are counted. The separation of subscribers into various mailing lists doesn’t matter.
Aside from this issue, both softwares offer the basic necessities for managing a mailing list, such as actions on multiple emails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber shines, as mail can be drafted in plain text format, HTML-generated articles, or using its Email Builder tool. Because it can offer over 700 templates to be edited and used freely, the Email Builder Tool is most likely the pride of AWeber’s fleet.
The Mail Builder Tool can also be very user friendly, as it involves only drag and drop for adding and excluding elements of this mail.
Drip provides more or less the same capabilities, but AWeber excels more because of its versatility and plethora of template choices. Email Providers Mailchimp Vesue AWeber vs Convertkit
AWeber vs ActiveCampaign
Marketed as a software for the most innovative tech-savvy marketers, ActiveCampaign was founded in 2003 – 4 years after AWeber was released. ActiveCampaign features high level segmentation abilities. Email Providers Mailchimp Vesue AWeber vs Convertkit
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the ability to make segments, quite similar to the tags mechanic in AWeber. Users are able to make a segment and group subscribers according to their geographical place, when they subscribed to the newsletter, or their action on the site of the business enterprise.
If used efficiently, newsletters can be made to feel more customized to the recipients interests as compared to a bulk “shotgun” method of sending.
The users are free to create as many segments as they like because the software already takes note of the section identifiers of every subscriber.
AWeber’s tag mechanic can theoretically be done to achieve this kind of effect, but it would take longer and be more dull. Even if AWeber can indicate tags, the segmentation feature of ActiveCampaign is just more effective for generating targeted emails to get a subgroup of their readers.
Strong Customer Care
24/7 live chat support is considered by some people as the best customer support there is, and they might most likely be right. In fact, this has consistently been the top reason why users are faithful to AWeber. AWeber has a competent customer service infrastructure as they have the ability to provide text support all day and night as well as 12 hours of call center support. Users also praise the quick response that they get when they use the live chat channel.
ActiveCampaign, though it doesn’t have 24/7 support, does a better than adequate job in customer service. They provide online seminars for people who need assistance with the software. They are conducted on a one-on-one basis, and it just wants a signal up.
Even better, they give in-person support for those around the neighborhood of Chicago. A help button is also always present in ActiveCampaign’s user interface. This means that users may report for help without leaving their existing screens.
Third-Party Software Integration
Both AWeber and ActiveCampaign can be incorporated easily with social networking platforms, analytics applications, and business services. If it comes to compatibility with other programs, both products have almost no gaps.
But, AWeber users might find it a lot easier to perform third party integrations due to AWeber’s superior customer care.
AWeber vs GetResponse
GetResponse actually was also founded in the 90’s, like AWeber. Email Providers Mailchimp Vesue AWeber vs Convertkit
While AWeber has about 700 templates under its belt, GetResponse is doing nicely at 500. Their templates can also be both not dependent on the apparatus, so consistent quality across all display sizes.
One of GetResponse’s newest offering, called Marketing Automation, is pretty much a much better autoresponder. This is more economical and more intuitive than the normal autoresponder.
Similar to the user interface of AWeber, there is an Automation tool for advertising which works of drag and drop controls making it effective to operate. What that sets it apart from AWeber is the fact that it has more causes for the activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include an individual opening mail, clicking on links, and purchasing product, and much more. Because of these more particular triggers, readers can be treated to a much more personalized newsletter encounter and in turn, more effective marketing.
The Campaign Builder tool in AWeber, although it holds its own, just doesn’t have this level of personalization when it comes to automated advertising.
Landing Page construction
Tools for helping users create landing pages can be found on both programs. They are sometimes used to create attractive and effective landing pages. However, AWeber’s landing pages might appear to be too focused on the fundamentals when compared to those that may be made out of GetResponse.
Making around 10 landing pages and having them displayed to a multitude of individuals is a potential that GetResponse has. That is important because users can run A/B testing. During A/B testing, users may have some notion of the landing page elements that function better and which ones don’t. GetResponse saves the data on those landing pages automatically for simple comparison.
AWeber, though it has multiple template offerings, is significantly less useful in regards to shaping an audience profile using landing pages. Additionally, multiple template offerings only impact aesthetics when not utilized with A/B testing. But then, AWeber’s landing page builder’s focus on the principles makes it more user-friendly in comparison to GetResponse.
AWeber vs ConvertKit
Convertkit is marketed as an internet marketing software for internet publishers.
Different Tag Functionalities
Tags on unique subscribers can be assigned using AWeber, as stated earlier. ConvertKit also includes a tag mechanic, but it’s used a tiny bit differently.
ConvertKit’s tags may also function in precisely the same manner since the lists in AWeber do. That said, users may have a selection of readers under the same tag, and also do more with the choice other than customizing mail for them.
This also prevents the double name, double pay complication present in AWeber. ConvertKit allows users to bypass asking subscribers to enter their email addresses multiple occasions in the event of multiple vents.
This is probably ConverKit’s strongest suit, which reaffirms its advertising because being a tag-centric mailing support. Depending on the program, the user experience can be miles away from AWeber’s list-centric strategy.
AWeber vs. MailChimp
One of the most well-known email marketing agencies based in the United States is MailChimp.
AWeber has five plans depending the amount of readers on the mailing list:
As much as 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
Based on the number of readers and the amount of characteristics that the business needs, MailChimp’s pricing can be varied. The most basic plan is totally free, and is usable for mailing lists up to 2000 members.
Further up the purchase price range, the subscriber cap increases, as well as the suit of attributes available.
The sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing are some of the functionalities that can change based on the plan.
MailChimp warrants the win in this class a little bit more because it’s a completely free plan, available to people who only require minimum mailing list administration.
However, one may argue that all the paid programs in AWeber unlocks the full potential of this program. Just consider that in order for the item to be worth its price tag, it can also be stated that the amount of attributes will need to scale with the amount of subscribers. I’ll do me, and you do you, really.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. However, Mailchimp’s autoresponder and marketing automation as a whole is more intuitive compared to Aweber’s.
Aside from the usual “drip” autoresponders that sends out email from a fixed time interval, MailChimp can look at the behavior and interactions of the subscribers to activate its own stored messages.
Interactions with preceding mail, purchases, abandoned carts, and many more related to the consumer’s selection are some of the triggers that MailChimp can use besides the usual time period.
Verdict: Is AWeber Still Workable? Email Providers Mailchimp Vesue AWeber vs Convertkit
To answer this fast, yes. AWeber is still the item that thousands have and are still using. Even though some features of it can feel a little bit outdated, there’s no reason to say that the operation of AWeber has waned as it went into its 3rd decade of service.
AWeber is nonetheless a good choice for advertising ventures because of its simple user interface and topnotch customer service service. This is especially true for people that are only looking to expand what they have.
Though AWeber is a great program, admittedly some of it’s tools aren’t the best out there, specifically in optimization, and data analysis If you think that your advertising campaign would reap the benefits of this, then AWeber may not be the option for you.
However if you’re looking for an easy to use piece of software, AWeber’s your guy.