These days, there actually aren’t any completely unique thoughts any more. It is possible to lock yourself in a room for months coming up with an idea and, more frequently than not, someone in the world has already thought of it before.
At best, it will still be rather like an already conceived thought. In the information era, success is no longer determined solely by the most special thought. “Who did it better?” has become the question of the age.
The exact same goes for AWeber, a newsletter management and automatic mailing list software first made available over 20 years back. Nothing gets to stay that long in the business without having competition, and this drives innovation. How AWeber compares with the choices that have risen up to challenge its throne is what we will be looking at through this review.
AWeber vs Drip AWeber vs Rocketresponder
Drip was conceptualized back in 2013 however was then later bought out by LeadPages (a web design tool used to create landing pages) in 2016
The user interface of AWeber can be considered very user friendly and straightforward. Statistics on the subscribers list is displayed largely, as well as the button for creating messages.
A more comprehensive data in which Cohort analysis is used, in addition to the rate of conversion for readers is the star of Drip’s dashboard. Since Drip has a website monitoring tool, it can compare email marketing data together with the activity of this site itself.
Statistics can be seen through one of AWeber’s features which can be seen in the dashboard. Information about the performance of a website is a major feature that can be found on Drip’s dashboard. Drip’s correlating statistical tools allow users an insight to the brain of its typical website visitor, like the likelihood that a random visitor would register to the newsletter or perhaps avail of its services and products.
For this reason, Drip’s dashboard takes the prize for the application with the better dash.
Mailing List Management
AWeber gives users the ability to manually create mailing lists. This program is a huge advantage for businesses that have a multitude catalogue of clients and/or mailing lists in their portfolio.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
A problem however is that AWeber counts a single email address as multiple profiles if it is included in a separate mailing lists. Considering that the plans count on the number of readers, then this is quite a problem. Drip doesn’t have this problem since it retains a directory of all subscribers, and this is where the whole number of unique readers are counted. It is irrelevant if readers are in different mailing lists.
Besides this problem, the two softwares offer the fundamental necessities for managing a mailing list, such as actions on multiple emails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber excels, as email can be drafted in plain text format, HTML-generated articles, or utilizing its Mail Builder tool. Because it can provide over 700 templates to be used and edited freely, the Mail Builder Tool is probably the pride of AWeber’s fleet.
The Email Builder Tool can also be very user friendly, as it entails only drag and drop for adding and excluding elements of this email.
Drip provides more or less the very same features, but AWeber shines more because of its flexibility and plethora of template options. AWeber vs Rocketresponder
AWeber vs ActiveCampaign
4 years after AWeber was released, ActiveCampaign was founded in 2003 and was marketed as an application for the most advanced tech-savvy marketers. ActiveCampaign features high level segmentation abilities. AWeber vs Rocketresponder
Segmentation vs Tags
ActiveCampaign’s strongest feature is the ability to earn segments, quite similar to the tags mechanic in AWeber. Users can make a segment and group subscribers based on their geographical place, when they subscribed to the newsletter, or their activity on the website of the business.
If used properly, mailing lists can be made to feel more in tune with the recipients personality as compared to a bulk “shotgun” method of sending.
The users are free to create as many sections as they like since the program already takes note of this segment identifiers of every subscriber.
Although it would take longer and be more tedious, AWeber’s tag mechanic can theoretically be done in order to achieve this kind of effect. Even though AWeber can indicate tags, the segmentation feature of ActiveCampaign is only more efficient for generating targeted mails for a subgroup of their readers.
Powerful Customer Care
24/7 live chat support is considered by some folks as the best customer service there is, and they might probably be right. In reality, this has always been the top reason why users are loyal to AWeber. Aside from this, AWeber additionally boasts 24/7 email support and telephone call support twelve hours a day from 8 pm to 8 a.m. EST Mondays through Fridays. Users also praise the quick response that they get when they use the live chat channel.
ActiveCampaign, although it does not have 24/7 support, does a better than decent job in customer service. They provide online seminars for people who require assistance with the software. They are conducted on a one time foundation, and it just needs a signal up.
Better still, they give in-person support for all those around the neighborhood of Chicago. ActiveCampaign’s user interface has a help button that is always present. This means that users can report for help without leaving their current displays.
Third-Party Software Integration
Both AWeber and ActiveCampaign can be integrated easily with social networking platforms, analytics applications, and business services. When it comes to compatibility with other programs, the two products have almost no gaps.
However, AWeber users might find it a lot easier to do third party integrations due to AWeber’s superior customer care.
AWeber vs GetResponse
GetResponse really was also founded during the 90’s, like AWeber. AWeber vs Rocketresponder
While AWeber has roughly 700 templates under its belt, GetResponse is performing nicely at 500. Their templates are also both not determined by the device, which means consistent quality across all screen sizes.
One of GetResponse’s newest offering, also called Marketing Automation, is pretty much a better autoresponder. This is more economical and more intuitive compared to the normal autoresponder.
Like AWeber’s user interface, the Marketing Automation tool also features a planner operated by drag and drop controls. What that sets it apart from AWeber is that it’s more causes for its activation of email. This is very important because it is crucial to make sure there is follow up for email marketing.
Opening email, clicking on links, and purchasing merchandise, and more can be used as the trigger. Because of the more particular triggers, subscribers can be treated to a much more personalized newsletter encounter and subsequently, more effective advertising.
In contrast to AWeber’s Campaign Builder, though it is a functional and useable tool, does not have the same level of customization to GetResponse.
Landing Page construction
Tools for helping users make landing pages can be found on both programs. They can be used to create appealing and effective landing pages. But, AWeber’s landing pages may seem to be too focused on the principles when compared to those that may be made out of GetResponse.
Making around 10 landing pages and having them displayed to a great number of individuals is a potential that GetResponse has. That is important because users can conduct A/B testing. During A/B testing, users can have an notion of the landing page components that function better and which ones don’t. GetResponse saves the statistics on these landing pages automatically for simple comparison.
AWeber, though it has multiple template offerings, is significantly less useful when it comes to shaping an audience profile using landing pages. Also, multiple template offerings just affect aesthetics if not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it more user-friendly in comparison to GetResponse.
AWeber vs ConvertKit
Convertkit is marketed as an internet advertising software for internet publishers.
Different Label Functionalities
Tags on unique subscribers can be assigned using AWeber, as mentioned earlier. ConvertKit also has a label mechanic, but it’s used a tiny bit differently.
ConvertKit’s tags can also function in precisely the same way as the lists in AWeber do. That said, users can have a choice of subscribers under precisely the exact same tag, and do more with the choice other than customizing email for them.
The double name, double pay complication present in AWeber is prevented this way. ConvertKit allows users to bypass asking subscribers to enter their email addresses multiple occasions in case of multiple vents.
This is probably ConverKit’s strongest suit, which reaffirms its marketing as being a tag-centric mailing service. Based on the application, the user experience can be miles apart from AWeber’s list-centric strategy.
AWeber vs. MailChimp
MailChimp is an email marketing service based in the USA.
AWeber has five plans depending the amount of subscribers on the mailing list:
Up to 500 subscribers: $19 a month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 a month
10,001 to 25,000 subscribers: $149 a month
On the flip side, MailChimp changes its pricing not only depending on the amount of subscribers, but also based on the number of features that the company needs. The most elementary plan is totally free, and is useable for mailing lists up to 2000 members.
Further up the price range, the contributor cap increases, as well as the suit of features available.
The gaps in functionalities vary in the sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp warrants the win in this category slightly more because it’s an entirely free program, available to people who only need minimum mailing list administration.
However, one may assert that all the paid plans in AWeber unlocks the complete potential of this program. But then, it may also be said that the number of features needs to scale with the amount of subscribers to make the product more worthy of its own price tag. I’ll do me, and you do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. However, Mailchimp’s autoresponder and marketing automation for a whole is much more intuitive than Aweber’s.
Besides the usual “drip” autoresponders that sends out email from a fixed time period, MailChimp can look at the behaviour and interactions of their readers to trigger its stored messages.
Connections with preceding email, purchases, abandoned carts, and a lot more related to the consumer’s selection are some of the triggers that MailChimp may utilize aside from the standard time interval.
Verdict: Is AWeber Still Workable? AWeber vs Rocketresponder
To answer this quick, yes. AWeber is still the product that thousands have and are still using. Although some characteristics of it can feel a little bit outdated, there’s no reason to mention that the performance of AWeber has waned as it went into its 3rd decade of service.
Complete with its simple user interface and top notch customer service, it is still a fantastic choice for advertising ventures. This is especially true for those who are just seeking to expand what they have.
Admittedly, optimization and data analysis is not among AWeber’s display of badges. If you feel that your advertising campaign would reap the benefits of this, then AWeber may not be the choice for you.
However if you’re looking for an tried and tested piece of software, AWeber’s your choice.