Nowadays, there really are not any completely unique ideas any more. It is possible to lock yourself in a room for weeks coming up with an idea and, more frequently than not, someone on the planet has already thought of that before. At best, it will still be rather similar to an already conceived idea. In the information age, success is no longer determined solely by the most unique idea. The question of the age is”who did it better?”
The exact same is true for AWeber, a newsletter management and automatic mailing list software first made available more than 20 years ago. Nothing gets to stay that long in the business with no competitions, and this drives innovation. In this review, we take a look at how AWeber compares to the alternatives that have grown up to challenge its throne.
AWeber vs Drip AWeber Vs Mailchimp Vs Constant Contact
Although it was set in 2013, Drip was acquired by LeadPages (a landing page service provider) in 2016.
AWeber’s dashboard is as simple as it has to be. Statistics on the readers list is exhibited largely, as well as the button for creating messages.
Drip’s dashboard displays more thorough statistics where Cohort analysis is applied, as well as the speed of conversion for readers. Because Drip has a site tracking tool, it may compare email marketing statistics with the activity of the site itself.
During AWeber’s dashboard, users can only see raw numbers like the number of statistics by itself. Drip’s dashboard, however, can provide users information concerning the performance of its website. Drip’s correlating statistical tools allow users an insight into the mind of its average website visitor, such as the likelihood that a random visitor would subscribe to the newsletter or even avail of its products and services.
Because of this, Drip’s dashboard takes the prize for the software with the greater dashboard.
Mailing list management
AWeber provides users the ability to manually create mailing lists. This can be useful for companies with diverse offerings, where itmakes sense to have different newsletters for various kinds of clients.
But, AWeber counts one email address as independent subscribers if it’s included in many lists. This is quite a problem, as the plans rely on the amount of subscribers. Drip doesn’t have this problem since it keeps a directory of all subscribers, and this where the total number of unique subscribers are counted. It doesn’t matter if subscribers are in various mailing lists.
Aside from this problem, both softwares give the basic necessities for managing a mailing list, such as actions on multiple emails and sorting options.
Mail management drafting AWeber Vs Mailchimp Vs Constant Contact
Mail drafting is where AWeber shines, as email can be drafted in plain text format, HTML-generated content, or utilizing its Email Builder tool. The Email Builder Tool is probably the pride of AWeber’s fleet of features, as it provides more than 700 templates to be used and edited freely.
The Email Builder Tool can be very user friendly, as it involves only drag and drop for adding and excluding elements of the email.
Drip provides more or less the same capabilities, but AWeber shines more due to its flexibility and plethora of template choices.
AWeber vs ActiveCampaign AWeber Vs Mailchimp Vs Constant Contact
Marketed as a software for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003, 4 years later AWeber was published. ActiveCampaign features high level segmentation abilities.
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the ability to make segments, quite similar to the tags mechanic in AWeber. Users can make a segment and group subscribers based on their geographic location, when they subscribed to the newsletter, and their activity on the website of the business.
This segmentation feature allows for more targeted newsletters, which can have a more personalized feel to them if the segmentation is used sensibly.
The users are free to make as many segments as they like because the software already takes note of the segment identifiers of every subscriber.
AWeber’s tag mechanic can theoretically be performed in order to achieve this kind of effect, but it would take longer and be more tedious. Even if AWeber can suggest tags, the segmentation feature of ActiveCampaign is just more effective for creating targeted emails for a subgroup of their subscribers.
Strong Customer Care
Some people could say that 24/7 live chat support is the best customer service there is, and they may probably be right. In actuality, this has consistently been the top reason why users are loyal to AWeber.
Apart from that, AWeber also boasts 24/7 email support and telephone call support twelve hours a day from 8 p.m. to 8 a.m. EST Mondays through Fridays. Users also praise the quick response that they get when they use the live chat channel.
ActiveCampaign, although it doesn’t have 24/7 support, does a better than decent job in customer service. They offer online seminars for those who need help with the software. They’re conducted on a one time basis, and it only needs a sign up.
Better still, they give in-person support for those around the vicinity of Chicago. A help button is also always within ActiveCampaign’s user interface. This means that users can report for help without leaving their current screens.
Third-Party Software Integration
Both AWeber and ActiveCampaign can be integrated easily with social media platforms, analytics applications, and business services. When it comes to compatibility with other applications, the two products have almost no differences.
But, AWeber users might fight it easier to perform third party integrations because of AWeber’s superior customer care.
AWeber vs GetResponse AWeber Vs Mailchimp Vs Constant Contact
GetResponse actually was also founded in the 90’s, same as AWeber.
While AWeber has about 700 templates under its belt, GetResponse is performing well at 500. Their templates are also both not dependent on the device, which means consistent quality across all screen sizes.
Among GetResponse’s newest offerings, known as Marketing Automation, is pretty much a better autoresponder. This is smarter and more intuitive than the normal autoresponder.
Like AWeber’s user interface, the Marketing Automation tool also features a planner run by drag and drop commands. The thing that sets it apart from AWeber is that it has more triggers for the activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include an individual opening email, link clicks, merchandise purchases, and more. Because of the more specific triggers, subscribers can be treated to a far more personalized newsletter experience and in turn, more effective marketing.
The Campaign Builder tool in AWeber, although it holds its own, just doesn’t have this level of personalization when it comes to automated marketing.
Landing Page Building
Both programs have tools for helping users make landing pages. They may be used to make attractive and effective landing pages. However, AWeber’s landing pages may seem to be overly focused on the fundamentals when compared to those which can be made with GetResponse.
GetResponse offers the capability to make up to 10 landing pages and have them shown to a great number of individuals. This is important because users can conduct A/B testing. Through A/B testing, users can have some idea of the landing page elements that work better and which ones do not. GetResponse saves the statistics on these landing pages for easy comparison.
AWeber, although it has multiple template offerings, is less useful when it comes to shaping an audience profile using landing pages. Also, multiple template offerings only affect aesthetics if not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it more user-friendly compared to GetResponse.
AWeber vs ConvertKit AWeber Vs Mailchimp Vs Constant Contact
Convertkit is promoted as an online marketing software for online creators.
Different tag functionalities
As mentioned earlier, AWeber assigns tags on various subscribers. ConvertKit also has a tag mechanic, but it’s used a little bit differently.
ConvertKit’s tags can also function in precisely the exact same way as the lists in AWeber do. With that said, users can have a choice of subscribers under precisely the identical label, and do more with the choice other than customizing email for them.
This also prevents the double title, double cover complication present in AWeber. ConvertKit allows users to skip asking subscribers to enter their email addresses multiple times in the event of multiple events.
This is likely ConverKit’s strongest suit, which reaffirms its marketing as being a tag-centric mailing service. Based on the program, the user experience can be miles away from AWeber’s list-centric approach.
AWeber vs. MailChimp
MailChimp is an email marketing agency based in the USA.
AWeber has five plans depending the amount of subscribers on the mailing list:
- Up to 500 subscribers: $19 a month
- 501 to 2,500 subscribers: $29 a month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 a month
- 10,001 to 25,000 subscribers: $149 a month
On the other hand, MailChimp changes its pricing not just based on the number of readers, but also depending on the number of features that the company requires. The most elementary plan is totally free, and is usable for mailing lists around 2000 members.
Further up the price range, the subscriber cap increases too, as well as the suit of features available.
The differences in functionalities vary in the sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp deserves the win in this class a little bit more because it has a completely free program, available to people who only need minimum mailing list management.
But, one may argue that all the paid programs in AWeber unlocks the full potential of this program. But then, it can also be said that the amount of features will need to scale with the number of readers to make the product more worthy of its price tag. You do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature flawlessly. However, Mailchimp’s autoresponder and marketing automation as a whole is more intuitive than Aweber’s.
Aside from the usual”drip” autoresponders that sends out mail from a predetermined time interval, MailChimp can look at the behaviour and interactions of the readers to trigger its saved messages.
The triggers that MailChimp can use besides the normal time interval and connect address are interactions with previous email, purchases, abandoned carts, and many more of the user’s selection.
Verdict: Is AWeber still viable? AWeber Vs Mailchimp Vs Constant Contact
This is such an important question because it is crucial to have the right tools for your business.
To answer this quick, yes. AWeber remains the product that thousands are still using. Even though some features of it can feel a little bit dated, there is no reason to mention that the operation of AWeber has waned as it went into its 3rd decade of support.
Complete with its simple user interface and top notch customer support service, it is still a fantastic selection for marketing ventures for people who are just looking to expand what they have.
Admittedly, optimization and data analysis is not among AWeber’s display of badges. If you believe your advertising campaign would reap the benefits of this, then AWeber might not be the choice for you.
But if you merely want hassle-free and reliable service, then you can depend on AWeber to deliver. After all, the tool is just as good as the user. Speaking of tools, check out this beginner’s guide for email marketing that you can refer to while you use your chosen email marketing partner!