These days, there really are not any completely unique ideas any more. It is possible to lock yourself in a room for weeks coming up with an idea and, more often than not, someone in the world has already thought of that before. At best, it will still be rather similar to an already conceived idea. In the information era, success is no longer determined solely by the most unique idea. The issue of the age is”who did it better?”
The exact same is true for AWeber, a newsletter management and automated mailing list software first made available over 20 years back. Nothing gets to stay that long in the business with no competitions, and this drives innovation. In this review, we have a look at how AWeber compares to the alternatives that have grown up to challenge its throne.
AWeber vs Drip AWeber Vs Constant Contact Deliverability
Even though it was set in 2013, Drip was acquired by LeadPages (a landing page service provider) in 2016.
AWeber’s dashboard is as simple as it has to be. Statistics on the readers list is exhibited largely, as well as the button for creating messages.
Drip’s dashboard displays more thorough statistics where Cohort analysis is applied, as well as the rate of conversion for subscribers. Because Drip has a website tracking tool, it can compare email marketing statistics with the activity of the website itself.
Through AWeber’s dashboard, users may only see raw numbers like the amount of statistics by itself. Drip’s dashboard, though, can provide users information concerning the performance of its website. Drip’s correlating statistical tools allow users an insight into the mind of its average site visitor, such as the likelihood that a random visitor would subscribe to the newsletter or perhaps avail of its products and services.
For this reason, Drip’s dashboard takes the prize for the software with the greater dashboard.
Mailing list management
AWeber gives users the ability to manually create mailing lists. This may be useful for businesses with varied offerings, where itmakes sense to have different newsletters for various types of clients.
But, AWeber counts one email address as independent subscribers if it is included in many lists. This is a significant problem, as the plans depend on the number of subscribers. Drip doesn’t have this problem as it retains a directory of all subscribers, and this where the total number of unique subscribers are counted. It doesn’t matter if subscribers are in different mailing lists.
Aside from this issue, both softwares offer the basic necessities for managing a mailing list, like actions on multiple mails and sorting options.
Mail management drafting AWeber Vs Constant Contact Deliverability
Mail drafting is where AWeber shines, as mail can be drafted in plain text format, HTML-generated content, or utilizing its Email Builder tool. The Email Builder Tool is most likely the pride of AWeber’s fleet of attributes, as it offers over 700 templates to be used and edited freely.
The Mail Builder Tool can be very user friendly, as it involves only drag and drop for adding and excluding elements of this email.
Drip supplies more or less the same capabilities, but AWeber shines more due to its flexibility and plethora of template choices.
AWeber vs ActiveCampaign AWeber Vs Constant Contact Deliverability
Marketed as a software for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003, 4 years later AWeber was published. ActiveCampaign features high level segmentation abilities.
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the ability to produce segments, quite similar to the tags mechanic in AWeber. Users can make a segment and group subscribers based on their geographic location, when they subscribed to the newsletter, and their actions on the website of the business.
This segmentation feature allows for more targeted newsletters, which may have a more personalized feel to them if the segmentation is used sensibly.
The users are free to create as many segments as they like since the software already takes note of the section identifiers of each subscriber.
AWeber’s tag mechanic can theoretically be performed in order to achieve such an effect, but it would take longer and be more tedious. Even if AWeber can suggest tags, the segmentation feature of ActiveCampaign is just more efficient for creating targeted emails for a subgroup of their subscribers.
Strong Customer Care
Some people could say that 24/7 live chat support is the best customer support there is, and they might probably be right. In actuality, this has always been the top reason why users are faithful to AWeber.
Aside from this, AWeber also boasts 24/7 email support and telephone call support twelve hours a day from 8 p.m. to 8 a.m. EST Mondays through Fridays. Users also praise the quick response that they get when they use the live chat channel.
ActiveCampaign, even though it doesn’t have 24/7 support, does a better than adequate job in customer support. They offer online seminars for those who require help with the software. They’re conducted on a one-on-one basis, and it only needs a sign up.
Better still, they give in-person support for those around the neighborhood of Chicago. A help button is also always within ActiveCampaign’s user interface. This means that users can report for help without leaving their current screens.
Third-Party Software Integration
Both AWeber and ActiveCampaign can be integrated readily with social media platforms, analytics applications, and business services. When it comes to compatibility with other applications, both products have almost no differences.
But, AWeber users may fight it easier to perform third party integrations because of AWeber’s superior customer care.
AWeber vs GetResponse AWeber Vs Constant Contact Deliverability
GetResponse really was also set up in the 90’s, same as AWeber.
While AWeber has about 700 templates under its belt, GetResponse is performing well at 500. Their templates are also both not dependent on the device, which means consistent quality across all screen sizes.
Among GetResponse’s newest offerings, known as Marketing Automation, is pretty much a better autoresponder. This is smarter and more intuitive than the standard autoresponder.
Like AWeber’s user interface, the Marketing Automation tool also features a planner run by drag and drop controls. The thing that sets it apart from AWeber is that it’s more triggers for the activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include an individual opening mail, link clicks, merchandise purchases, and much more. Due to these more specific triggers, subscribers can be treated to a much more personalized newsletter experience and subsequently, more effective advertising.
The Campaign Builder tool in AWeber, although it holds its own, just does not have this level of personalization in regards to automated marketing.
Landing Page Building
Both programs have tools for helping users make landing pages. They may be used to make attractive and effective landing pages. However, AWeber’s landing pages may appear to be too focused on the fundamentals when compared to those which can be made with GetResponse.
GetResponse offers the capability to make up to 10 landing pages and have them shown to a multitude of people. This is important because users can conduct A/B testing. During A/B testing, users can get an idea of the landing page elements that work better and which ones do not. GetResponse saves the data on these landing pages automatically for simple comparison.
AWeber, although it has multiple template offerings, is less useful when it comes to shaping an audience profile using landing pages. Additionally, multiple template offerings only affect aesthetics if not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it more user-friendly compared to GetResponse.
AWeber vs ConvertKit AWeber Vs Constant Contact Deliverability
Convertkit is promoted as an online marketing software for online creators.
Different tag functionalities
As stated before, AWeber assigns tags on various subscribers. ConvertKit also has a tag mechanic, but it is used a little bit differently.
ConvertKit’s tags can also function in precisely the same manner as the lists in AWeber do. That said, users can have a choice of subscribers under the identical label, and do more with the selection aside from customizing mail for them.
This also prevents the double name, double cover complication present in AWeber. ConvertKit allows users to skip asking subscribers to input their email addresses multiple times in case of multiple events.
This is probably ConverKit’s strongest suit, which reaffirms its marketing as being a tag-centric mailing services. Based on the application, the user experience can be miles away from AWeber’s list-centric approach.
AWeber vs. MailChimp
MailChimp is an email marketing service based in the USA.
AWeber has five strategies depending the amount of subscribers on the mailing list:
- Up to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 a month
- 2,501 to 5,000 subscribers: $49 a month
- 5,001 to 10,000 subscribers: $69 a month
- 10,001 to 25,000 subscribers: $149 a month
On the other hand, MailChimp changes its pricing not just dependent on the number of subscribers, but also based on the amount of features that the company requires. The most basic plan is completely free, and is usable for mailing lists up to 2000 members.
Further up the price range, the subscriber cap increases too, in addition to the suit of features available.
The differences in functionalities vary in the sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp deserves the win in this class a little bit more because it’s a completely free program, available to those who only require minimum mailing list management.
However, one may argue that all the paid plans in AWeber unlocks the full potential of this program. But then, it can also be said that the amount of features need to scale with the number of subscribers to make the product more worthy of its price tag. You do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature flawlessly. However, Mailchimp’s autoresponder and marketing automation as a whole is more intuitive than Aweber’s.
Aside from the usual”trickle” autoresponders that sends out email from a fixed time interval, MailChimp can examine the behavior and interactions of the readers to activate its stored messages.
The triggers that MailChimp can use aside from the usual time interval and connect address are interactions with previous email, purchases, abandoned carts, and many more of the user’s selection.
Verdict: Is AWeber still viable? AWeber Vs Constant Contact Deliverability
This is such an important question because it is crucial to have the right tools for your business.
To answer this quick, yes. AWeber is still the product that thousands are still using. Even though some features of it can feel a little bit outdated, there’s no reason to mention that the operation of AWeber has waned as it moved into its 3rd decade of service.
Complete with its simple user interface and top notch customer support service, it’s still a fantastic selection for marketing ventures for people who are only trying to expand what they have.
Admittedly, optimization and data analysis isn’t one of AWeber’s display of badges. If you think that your marketing campaign would benefit better from this, then AWeber might not be the choice for you.
But if you only want hassle-free and reliable service, then you may count on AWeber to deliver. After all, the tool is just as good as the user. Speaking of tools, check out this beginner’s guide for email marketing that you can refer to while you use your chosen email marketing partner!