These days, there really are not any entirely unique thoughts any more. It is possible to lock yourself in a room for months coming up with an idea and, more frequently than not, someone in the world has already thought of it before.
Even if it’s a really niche idea, most likely someone out there in the world has thought of it also. In the information age, achievement is no longer determined solely by the most unique idea. The question of the era is “who did it better?”
The same goes for AWeber, a newsletter management and automated mailing list software first made available over 20 years back. Nothing gets to stay that long in the industry without having competitors, and this forces innovation. In this review, we will have a look at how AWeber compares with the choices that have risen up to challenge its throne.
AWeber vs Drip AWeber vs Autopilot 2020
Drip was established back in 2013 however was then later bought out by LeadPages (a web design tool used to create landing pages) in 2016
AWeber’s dash is as simple as it needs to be. Statistics on the readers list is exhibited mostly, as well as the button for creating messages.
A more thorough statistics where Cohort analysis is applied, as well as the rate of conversion for subscribers is the star of Drip’s dashboard. Because Drip includes a website monitoring tool, it can compare email marketing data together with the activity of this site itself.
With AWeber’s dashboard, users can only see raw numbers such as the amount of statistics on its own. Information regarding the operation of a website is a major feature that can be found on Drip’s dashboard. Drip’s correlating statistical tools make it possible for users an insight into the mind of its typical website visitor, like the chance that a random visitor will subscribe to this newsletter or even avail of its products and services.
Thanks to the previous anecdotes, it’s easy to say that when it comes to the easy to use dashboard and features, Drip is the superior system
Mailing List Management
AWeber provides users the ability to manually create mailing lists. This can be helpful for businesses with diverse offerings, which makes sense to have different newsletters for different kinds of customers.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
A problem however is that AWeber counts a single email address as multiple profiles if it is included in different mailing lists. Considering that the plans depend on the number of readers, then this is quite a problem. Drip does not have this problem as it keeps a directory of all subscribers, and this is where the whole number of unique subscribers are counted. The separation of subscribers into different mailing lists is irrelevant.
Besides this problem, the two softwares offer you the fundamental necessities for handling a mailing list, like activities on multiple mails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber shines, as email can be drafted in plain text format, HTML-generated content, or utilizing its Mail Builder tool. Because it can provide more than 700 templates to be edited and used freely, the Email Builder Tool is most likely the pride of AWeber’s fleet.
The Email Builder Tool is also quite user friendly, since it entails only drag and drop for adding and excluding components of this email.
Drip provides more or less the very same capabilities, but AWeber excels more due to its flexibility and plethora of template options. AWeber vs Autopilot 2020
AWeber vs ActiveCampaign
4 years after AWeber was launched, ActiveCampaign was founded in 2003 and was marketed as an application for the most advanced tech-savvy marketers. ActiveCampaign features high level segmentation abilities. AWeber vs Autopilot 2020
Segmentation vs Tags
ActiveCampaign’s strongest attribute is the ability to earn segments, quite like the tags mechanic in AWeber. Geographic place, time of subscription to the newsletter, and activities on the website of the business enterprise are some of the criteria that users can consider to create segments and group subscribers.
If used properly, newsletters can be made to feel more customized to the recipients personality as compared to a bulk “shotgun” method of sending.
The consumers are free to make as many segments as they like since the program already takes note of this segment identifiers of each subscriber.
Although it would take longer and be more dull, AWeber’s tag mechanic can theoretically be performed in order to achieve such an impact. Even if AWeber can suggest tags, the segmentation feature of ActiveCampaign is only more efficient for generating targeted emails for a subgroup of the readers.
Powerful Customer Support
Some folks might say that 24/7 live chat service is the very best customer support there is, and they may most likely be right. In reality, this has always been the top reason why users are faithful to AWeber. Aside from this, AWeber also boasts 24/7 email support and telephone call support twelve hours per day from 8 p.m. to 8 a.m. EST Mondays through Fridays. Users also praise the fast response that they get when they use the live chat station.
A better than adequate job in customer service is still present in ActiveCampaign even if it doesn’t have 24/7 support. They provide online seminars for people who require help with the software. They’re conducted on a one-on-one foundation, and it just needs a sign up.
Even better, they offer in-person support for those across the neighborhood of Chicago. A help button is also always accessible through ActiveCampaign’s user interface. This means that users may report for assistance without leaving their current displays.
Third-Party Software Integration
The two AWeber and ActiveCampaign can be incorporated readily with social media platforms, analytics applications, and business services. When it comes to compatibility with other programs, the two products have almost no gaps.
But, AWeber users may find it easier to perform third party integrations due to AWeber’s exceptional customer support.
AWeber vs GetResponse
GetResponse really was also set up in the 90’s, same as AWeber. AWeber vs Autopilot 2020
While AWeber has roughly 700 templates under its belt, GetResponse is doing well at 500. Their templates can also be both not determined by the apparatus, which means consistent quality across all screen sizes.
One of GetResponse’s newest offering, also called Marketing Automation, is pretty much a better autoresponder. This is more economical and more intuitive compared to your normal autoresponder.
Much like AWeber’s user interface, the Marketing Automation tool also features a planner operated by drag and drop commands. What that sets it apart from AWeber is the fact that it’s more triggers for the activation of email. This is very important because it is crucial to make sure there is follow up for email marketing.
Opening email, clicking on links, and purchasing merchandise, and more can be used as the trigger. Due to the more specific triggers, subscribers can be treated to a much more personalized newsletter encounter and in turn, more effective advertising.
In contrast to AWeber’s Campaign Builder, though it is a functional and good software, does not have the same level of customization to GetResponse.
Landing Page construction
Resources for helping users create landing pages can be found on both programs. They can be used to make attractive and effective landing pages. However, AWeber’s landing pages might seem to be too focused on the principles when compared to people which can be drawn up out of GetResponse.
Making up to 10 landing pages and having them shown to a multitude of individuals is a potential that GetResponse has. That is very important because users can conduct A/B testing. Through A/B testing, users can get some notion of the landing page elements that function better and which ones don’t. GetResponse saves the statistics on these landing pages automatically for easy comparison.
AWeber, though it includes multiple template offerings, is significantly less useful in regards to shaping an audience profile using landing pages. Additionally, multiple template offers only affect aesthetics when not utilized with A/B testing. But then, AWeber’s landing page builder’s concentrate on the fundamentals makes it increasingly user-friendly compared to GetResponse.
AWeber vs ConvertKit
Convertkit is promoted as an internet marketing software for online creators.
Different Label Functionalities
Tags on unique subscribers can be assigned using AWeber, as mentioned earlier. ConvertKit also has a label mechanic, but it’s used a little bit differently.
ConvertKit’s tags may also function in the same manner as the lists in AWeber do. With that said, users may have a choice of subscribers under precisely the exact same label, and do more with the selection aside from customizing mail for them.
The double name, double pay complication present in AWeber is prevented this way. ConvertKit allows users to bypass asking subscribers to input their email addresses multiple occasions in case of multiple ports.
This is probably ConverKit’s strongest suit, which reaffirms its marketing as being a tag-centric mailing support. Based on the program, the user experience can be miles apart from AWeber’s list-centric approach.
AWeber vs. MailChimp
One of the most well-known email marketing services based in the United States is MailChimp.
AWeber has five plans depending the amount of subscribers on the mailing list:
Up to 500 subscribers: $19 a month
501 to 2,500 subscribers: $29 a month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
Based on the number of subscribers and the number of characteristics that the company needs, MailChimp’s pricing can be varied. The most elementary plan is totally free, and is usable for mailing lists around 2000 members.
Further up the price range, the subscriber cap increases, as well as the suit of features out there.
The sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing are some of the functionalities that can change based on the plan.
MailChimp warrants the win in this category slightly more because it’s an entirely free plan, available to people who only require minimum mailing list administration.
However, one may argue that all the paid plans in AWeber unlocks the complete potential of the software. But then, it can also be said that the number of attributes needs to scale with the amount of readers to make the item more worthy of its price tag. I’ll do me, and you do you, really.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. However, Mailchimp’s autoresponder and marketing automation for a whole is more intuitive compared to Aweber’s.
Aside from the usual “drip” autoresponders that sends out email from a fixed time interval, MailChimp can look at the behaviour and interactions of the readers to trigger its own saved messages.
Connections with preceding email, purchases, abandoned carts, and many more related to the user’s selection are some of the triggers that MailChimp can use aside from the standard time interval.
Verdict: Is AWeber Still Workable? AWeber vs Autopilot 2020
To answer this fast, yes. AWeber is still the product that thousands have and are still using. Even though some features of it might feel a tiny bit dated, there is no reason to mention that the performance of AWeber has waned as it moved to its 3rd decade of support.
Complete with its easy user interface and top notch customer support, it is nonetheless a good selection for advertising ventures. This is especially true for people that are just looking to expand what they have.
Though AWeber is a good program, admittedly some of it’s tools aren’t the best out there, specifically in optimization, and data analysis If you feel that your advertising campaign would reap the benefits of this, then AWeber may not be the choice for you.
However if you’re looking for an easy to use piece of software, AWeber’s your guy.