These days, there really aren’t any completely unique ideas any more. You can lock yourself in a room for months coming up with an idea and, more often than not, someone on the planet has already thought of that before. At best, it will still be quite similar to an already conceived idea. In the information era, achievement is no longer determined solely by the most unique idea. The issue of the era is”who did it better?”
The exact same is true for AWeber, a newsletter management and automated mailing list software first made available more than 20 years back. Nothing gets to stay that long in the business with no competitors, and this drives innovation. In this review, we have a look at how AWeber compares to the alternatives that have grown up to challenge its throne.
AWeber vs Drip AWeber Versus Constant Contact
Although it was set in 2013, Drip was obtained by LeadPages (a landing page service provider) in 2016.
AWeber’s dashboard is as simple as it has to be. Statistics on the readers list is exhibited largely, in addition to the button for creating messages.
Drip’s dashboard displays more thorough data in which Cohort analysis is applied, in addition to the rate of conversion for subscribers. Because Drip has a site tracking tool, it can compare email marketing statistics with the activity of the website itself.
During AWeber’s dashboard, users may only see raw numbers such as the amount of statistics on its own. Drip’s dashboard, though, can give users information regarding the operation of its website. Drip’s correlating statistical tools allow users an insight into the mind of its average website visitor, such as the likelihood that a random visitor would subscribe to the newsletter or perhaps avail of its services and products.
Because of this, Drip’s dashboard takes the prize for the software with the better dashboard.
Mailing list management
AWeber provides users the ability to manually create mailing lists. This may be useful for companies with varied offerings, where itmakes sense to have different newsletters for different types of clients.
But, AWeber counts one email address as separate subscribers if it is included in multiple lists. This is quite a problem, as the plans rely on the amount of subscribers. Drip does not have this problem as it retains a directory of all readers, and this where the total number of unique subscribers are counted. It doesn’t matter if subscribers are in various mailing lists.
Aside from this problem, both softwares give the basic necessities for managing a mailing list, like actions on multiple mails and sorting options.
Mail management drafting AWeber Versus Constant Contact
Mail drafting is where AWeber shines, as email can be drafted in plain text format, HTML-generated content, or utilizing its Email Builder tool. The Email Builder Tool is probably the pride of AWeber’s fleet of attributes, as it provides more than 700 templates to be used and edited freely.
The Email Builder Tool is also very user friendly, as it involves only drag and drop for adding and excluding elements of the mail.
Drip supplies more or less the same capabilities, but AWeber shines more because of its flexibility and plethora of template choices.
AWeber vs ActiveCampaign AWeber Versus Constant Contact
Marketed as a software for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003, 4 years later AWeber was published. ActiveCampaign features high level segmentation abilities.
Segmentation vs Tags
ActiveCampaign’s strongest feature is the ability to produce segments, quite similar to the tags mechanic in AWeber. Users can make a segment and group subscribers based on their geographical location, when they subscribed to the newsletter, and their activity on the site of the business.
This segmentation feature allows for more targeted newsletters, which may have a more personalized feel to them if the segmentation is used wisely.
The users are free to make as many segments as they like since the software already takes note of the segment identifiers of each subscriber.
AWeber’s tag mechanic can theoretically be done in order to achieve this kind of effect, but it would take longer and be more tedious. Even though AWeber can suggest tags, the segmentation feature of ActiveCampaign is just more effective for generating targeted emails for a subgroup of the subscribers.
Strong Customer Support
Some people could say that 24/7 live chat service is the best customer support there is, and they might probably be right. In fact, this has consistently been the top reason why users are faithful to AWeber.
Aside from that, AWeber also boasts 24/7 email support and phone call support twelve hours every day from 8 p.m. to 8 a.m. EST Mondays through Fridays. Users also praise the quick response that they get when they use the live chat channel.
ActiveCampaign, even though it doesn’t have 24/7 support, does a better than decent job in customer support. They offer online seminars for those who need help with the program. They’re conducted on a one-on-one basis, and it only requires a sign up.
Even better, they give in-person support for those around the vicinity of Chicago. A help button is also always present in ActiveCampaign’s user interface. This means that users can report for help without leaving their current screens.
Third-Party Software Integration
Both AWeber and ActiveCampaign can be integrated readily with social media platforms, analytics applications, and business services. When it comes to compatibility with other applications, the two products have almost no gaps.
However, AWeber users may fight it much easier to do third party integrations due to AWeber’s superior customer care.
AWeber vs GetResponse AWeber Versus Constant Contact
GetResponse really was also founded in the 90’s, same as AWeber.
While AWeber has roughly 700 templates under its belt, GetResponse is performing well at 500. Their templates are also both not dependent on the device, which means consistent quality across all screen sizes.
Among GetResponse’s newest offerings, known as Marketing Automation, is pretty much a better autoresponder. This is smarter and more intuitive than your normal autoresponder.
Like AWeber’s user interface, the Marketing Automation tool also features a planner run by drag and drop commands. The thing that sets it apart from AWeber is that it has more triggers for the activation of email. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include an individual opening email, link clicks, product purchases, and more. Because of these more specific triggers, subscribers can be treated to a much more personalized newsletter experience and in turn, more effective advertising.
The Campaign Builder tool in AWeber, although it holds its own, just does not have this level of personalization when it comes to automated marketing.
Landing Page Construction
Both programs have resources for helping users create landing pages. They may be used to make attractive and effective landing pages. But, AWeber’s landing pages might appear to be overly focused on the fundamentals when compared to those that can be made with GetResponse.
GetResponse offers the potential to make up to 10 landing pages and have them shown to a multitude of individuals. This is important because users can conduct A/B testing. During A/B testing, users may get some idea of the landing page components that work better and which ones don’t. GetResponse saves the data on these landing pages for simple comparison.
AWeber, even though it has multiple template offerings, is less useful when it comes to forming an audience profile using landing pages. Also, multiple template offerings only affect aesthetics when not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it more user-friendly compared to GetResponse.
AWeber vs ConvertKit AWeber Versus Constant Contact
Convertkit is marketed as an internet marketing software for internet creators.
Different tag functionalities
As mentioned before, AWeber assigns tags on various subscribers. ConvertKit also has a tag mechanic, but it is used a little bit differently.
ConvertKit’s tags may also function in the same manner as the lists in AWeber do. With that said, users may have a selection of subscribers under the identical tag, and do more with the selection aside from customizing email for them.
This also prevents the dual name, double pay complication present in AWeber. ConvertKit allows users to bypass asking subscribers to enter their email addresses multiple times in case of multiple events.
This is probably ConverKit’s strongest suit, which reaffirms its marketing as being a tag-centric mailing service. Depending on the application, the user experience can be miles away from AWeber’s list-centric strategy.
AWeber vs. MailChimp
MailChimp is an email marketing service based in the USA.
AWeber has five strategies depending the amount of subscribers on the mailing list:
- Up to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 a month
- 2,501 to 5,000 subscribers: $49 a month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
On the other hand, MailChimp varies its pricing not just dependent on the amount of readers, but also depending on the amount of features that the business requires. The most basic plan is totally free, and is usable for mailing lists around 2000 members.
Further up the purchase price range, the subscriber cap increases too, as well as the suit of features available.
The differences in functionalities vary in the sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp deserves the win in this class a little bit more because it has an entirely free plan, available to those who only need minimum mailing list management.
However, one may argue that all the paid plans in AWeber unlocks the full potential of the program. But then, it may also be said that the amount of features need to scale with the amount of readers to make the product more worthy of its price tag. You do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. However, Mailchimp’s autoresponder and marketing automation as a whole is much more intuitive than Aweber’s.
Aside from the usual”trickle” autoresponders that sends out mail from a fixed time period, MailChimp can examine the behavior and interactions of the subscribers to trigger its saved messages.
The triggers that MailChimp can use besides the normal time period and connect address are interactions with previous mail, purchases, abandoned carts, and many more of the user’s selection.
Verdict: Is AWeber still viable? AWeber Versus Constant Contact
This is such an important question because it is crucial to have the right tools for your business.
To answer this quick, yes. AWeber remains the product that thousands have and are still using. Even though some features of it can feel a little bit outdated, there’s no reason to mention that the operation of AWeber has waned as it moved into its 3rd decade of service.
Complete with its simple user interface and top notch customer support service, it’s still a good choice for marketing ventures for those who are only trying to expand what they have.
Admittedly, optimization and data analysis is not one of AWeber’s display of badges. If you think that your marketing campaign would benefit better from this, then AWeber may not be the choice for you.
But if you merely want hassle-free and reliable service, then you can count on AWeber to provide. After all, the tool is only as good as the user. Speaking of tools, check out this beginner’s guide for email marketing that you can refer to while you use your chosen email marketing partner!