Nowadays, there really aren’t any entirely unique ideas any more. You can lock yourself in a room for months coming up with an idea and, more often than not, someone on earth has already thought of it before.
Even if it’s a really niche idea, most likely someone out there in the world has thought of it also. In the information age, achievement is no longer determined solely by the most special thought. The question of the era is “who did it better?”
A 20 year old newsletter management and automated mailing list software, Aweber is in the same boat as many other similar services. Nothing gets to stay that long in the industry without having competition, and this forces innovation. Through this review, we will take a look at how AWeber compares with the choices that have grown up to challenge its throne.
AWeber vs Drip AWeber and Squarespace
Though it was set in 2013, Drip was acquired by LeadPages (a landing page service supplier ) in 2016.
AWeber’s dash is as simple as it needs to be. Statistics on the readers list is displayed largely, in addition to the button for generating messages.
A more comprehensive data where Cohort analysis is used, in addition to the rate of conversion for subscribers is the star of Drip’s dashboard. Since Drip has a website tracking tool, it can compare email marketing data together with the activity of the site itself.
Statistics can be seen through one of AWeber’s features which can be seen in the dashboard. Information regarding the performance of a site is a major feature that can be found on Drip’s dashboard. Drip’s correlating statistical tools allow users an insight into the mind of its typical website visitor, like the likelihood that a random visitor will register to this newsletter or even avail of its products and services.
Because of this, Drip’s dashboard takes the prize for the application with the better dashboard.
Mailing List Management
The ability to manually produce mailing lists is a service that AWeber that can provide. This feature is a huge advantage for companies that have a diverse catalogue of clients and/or mailing lists in their portfolio.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
However, AWeber counts one email address as a separate subscriber if it’s contained in numerous lists. This is a significant problem, as the programs depend on the amount of readers. Drip doesn’t have this problem as it keeps a directory of all subscribers, and this is where the total number of unique subscribers are counted. It is irrelevant if readers are in different mailing lists.
Besides this problem, both softwares offer you the fundamental necessities for handling a mailing list, such as actions on multiple mails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber shines, as mail can be drafted in plain text format, HTML-generated articles, or utilizing its Email Builder tool. The Mail Builder Tool is most likely the pride of AWeber’s fleet of attributes, as it offers more than 700 templates to be used and edited freely.
The Email Builder Tool can also be very user friendly, since it entails just drag and drop for adding and excluding components of the mail.
Drip provides more or less the same capabilities, but AWeber excels more due to its versatility and plethora of template choices. AWeber and Squarespace
AWeber vs ActiveCampaign
Marketed as a software for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003 – 4 years after AWeber was released. ActiveCampaign features high level segmentation abilities. AWeber and Squarespace
Segmentation vs Tags
ActiveCampaign’s strongest feature is the ability to make segments, quite like the tags mechanic in AWeber. Geographical place, time of subscription to the newsletter, and actions on the website of the business are some of the criteria that users can consider to create segments and group subscribers.
If used efficiently, newsletters can be made to feel more in tune with the recipients interests as compared to a bulk “shotgun” method of sending.
The users are free to create as many segments as they like because the software already takes note of this segment identifiers of every subscriber.
Although it might take more and be more tedious, AWeber’s tag mechanic can theoretically be performed in order to achieve such an effect. Even though AWeber can suggest tags, the segmentation feature of ActiveCampaign is just more efficient for generating targeted emails to get a subgroup of their readers.
Powerful Customer Support
Some folks could say that 24/7 live chat service is the very best customer service there is, and they might most likely be right. In fact, this has consistently been the top reason why users are loyal to AWeber. AWeber has a competent customer service infrastructure as they are capable of giving text support all 24/7 as well as 12 hours of call center support. Users also praise the fast response that they get when they use the live chat channel.
A better than adequate job in customer service is still present in ActiveCampaign even if it doesn’t have 24/7 support. They provide online seminars for those who need assistance with the software. They are conducted on a one time foundation, and it just wants a sign up.
Even better, they offer in-person support for those around the neighborhood of Chicago. ActiveCampaign’s user interface has a help button that is always present. This means that users can report for assistance without leaving their current screens.
Third-Party Software Integration
Both AWeber and ActiveCampaign can be incorporated readily with social networking platforms, analytics programs, and business services. When it comes to compatibility with other applications, both products have almost no differences.
However, AWeber users might find it a lot easier to perform third party integrations due to AWeber’s superior customer support.
AWeber vs GetResponse
GetResponse really was also set up during the 90’s, like AWeber. AWeber and Squarespace
While AWeber has roughly 700 templates under its belt, GetResponse is performing well at 500. Their templates are also both not determined by the device, which means consistent quality across all display sizes.
Among GetResponse’s newest offering, called Marketing Automation, is pretty much a better autoresponder. This is smarter and more intuitive compared to your standard autoresponder.
Similar to the user interface of AWeber, there is an Automation tool for marketing which works of drag and drop controls making it simple to operate. The thing that sets it apart from AWeber is the fact that it’s more triggers for the activation of email. This is very important because it is crucial to make sure there is follow up for email marketing.
The triggers include a user opening email, clicking on links, and purchasing product, and much more. Due to the more specific triggers, readers can be treated to a much more personalized newsletter experience and subsequently, more effective marketing.
In comparison to AWeber’s Campaign Builder, though it is a functioning and good tool, does not have the same level of customization to GetResponse.
Landing Page building
Tools for helping users make landing pages can be found on both programs. They are sometimes used to make appealing and effective landing pages. But, AWeber’s landing pages might appear to be overly focused on the principles when compared to people that may be made out of GetResponse.
GetResponse offers the capability to make up to 10 landing pages and have them displayed to a multitude of people. That is important because users can run A/B testing. Through A/B testing, users can get an idea of the landing page components that function better and which ones don’t. GetResponse saves the data on these landing pages automatically for easy comparison.
In regards to shaping an audience profile using landing pages, AWeber is significantly less useful even if it includes multiple template offerings. Also, multiple template offers just impact aesthetics if not used with A/B testing. But then, AWeber’s landing page builder’s focus on the fundamentals makes it increasingly user-friendly compared to GetResponse.
AWeber vs ConvertKit
Convertkit is promoted as an internet marketing software for internet publishers.
Different Label Functionalities
As mentioned before, AWeber assigns tags on unique subscribers. ConvertKit also includes a label mechanic, but it is used a little bit differently.
ConvertKit’s tags may also function in precisely the exact same manner as the lists in AWeber do. With that said, users may have a choice of subscribers under the exact same tag, and also do more with the selection aside from customizing email for them.
The double name, double pay complication present in AWeber is prevented this way. ConvertKit allows users to bypass requesting subscribers to enter their email addresses multiple times in the event of multiple vents.
This is probably ConverKit’s strongest suit, which reaffirms its advertising as being a tag-centric mailing support. Depending on the application, the user experience can be miles away from AWeber’s list-centric approach.
AWeber vs. MailChimp
MailChimp is an email marketing agency based in the United States.
AWeber has five plans depending the amount of readers on the mailing list:
As much as 500 readers: $19 a month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 a month
On the flip side, MailChimp varies its pricing not just depending on the number of subscribers, but also based on the amount of characteristics that the company needs. The most basic plan is completely free, and is useable for mailing lists around 2000 members.
Further up the price range, the contributor cap increases, as well as the suit of attributes out there.
The differences in functionalities vary in the sending limit, kind of customer support accessible, innovative segmentation, reporting features, A/B testing, and split testing.
MailChimp deserves the win in this category slightly more because it has an entirely free program, available to those who only need minimum mailing list administration.
But, one may assert that all the paid programs in AWeber unlocks the full potential of this software. But then, it can also be said that the number of features needs to scale with the amount of readers to make the product more worthy of its own price tag. I’ll do me, and you do you.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. However, Mailchimp’s autoresponder and marketing automation as a whole is more intuitive compared to Aweber’s.
Besides the usual “trickle” autoresponders that sends out mail from a fixed time period, MailChimp can examine the behavior and interactions of their readers to activate its own stored messages.
Interactions with previous email, purchases, abandoned carts, and many more related to the consumer’s selection are some of the triggers that MailChimp may use besides the standard time period.
Verdict: Why Is AWeber Still Workable? AWeber and Squarespace
To answer this quick, yes. AWeber stays the item that thousands have and are still using. Although some features of it can feel just a tiny bit outdated, there’s no reason to mention that the performance of AWeber has waned as it moved into its 3rd decade of support.
AWeber is still a good choice for marketing ventures because of its easy user interface and topnotch customer support service. This is especially true for people who are just seeking to expand what they have.
Though AWeber is a great software, admittedly some of it’s tools aren’t the best out there, specifically in optimization, and data analysis If you feel that your advertising campaign would benefit better from this, then AWeber might not be the choice for you.
However if you’re looking for an easy to use piece of software, AWeber’s your guy. After all, the application is just as good as the consumer.