Completely unique thoughts are sort of hard to come by nowadays. Coming up with an new idea that someone hasn’t thought of before is quite impossible even if you spend weeks cooped up in a room doing nothing but brainstorming.
At best, it will still be rather like an already conceived idea. In the information era, success is no longer determined solely by the most special idea. The question of the age is “who did it better?”
A 20 year old newsletter management and automated mailing list software, Aweber is in the same boat as many other similar services. Nothing gets to stay that long in the industry with no competition, and this forces innovation. How AWeber compares with the choices that have risen up to challenge its throne is what we will be looking at in this review.
AWeber vs Drip AWeber and Shopify
Drip was conceptualized back in 2013 however was then later bought out by LeadPages (a web design tool used to create landing pages) in 2016
AWeber’s dash is as straightforward as it has to be. Statistics on the subscribers list is exhibited mostly, as well as the button for generating messages.
A more thorough statistics where Cohort analysis is applied, in addition to the speed of conversion for readers is the star of Drip’s dashboard. Since Drip includes a site tracking tool, it can compare email marketing statistics together with the activity of the site itself.
Raw data can be seen through one of AWeber’s features which can be seen in the dashboard. Drip’s dash, however, can give users information about the performance of its site. Drip’s correlating statistical tools allow users an insight to the brain of its average website visitor, such as the likelihood that a random visitor would register to the newsletter or perhaps avail of its products and services.
Given the previous anecdotes, it’s easy to say that when it comes to the easy to use dashboard and features, Drip is the superior system
Mailing List Management
AWeber gives users the ability to manually create mailing lists. This program is a huge advantage for businesses that have a diverse catalogue of clients and/or mailing lists in their portfolio.
For more information regarding this feature, check out this tutorial by Blog with Ben on how to set up your own email campaign.
A problem however is that AWeber counts a single email address as multiple profiles if it is included in different mailing lists. Considering that the programs count on the number of subscribers, then this is a significant issue. Drip does not have this problem since it retains a directory of all subscribers, and this is where the total number of unique subscribers are counted. It is irrelevant if subscribers are in various mailing lists.
Aside from this problem, the two softwares offer you the fundamental necessities for managing a mailing list, such as actions on multiple mails and sorting options.
Mail Management Drafting
Mail drafting is where AWeber shines, as email could be drafted in plain text format, HTML-generated content, or using its Email Builder tool. The Mail Builder Tool is most likely the pride of AWeber’s fleet of attributes, as it provides more than 700 templates to be used and edited freely.
The Email Builder Tool can also be very user friendly, since it entails just drag and drop for adding and excluding elements of this email.
Drip provides more or less the same features, but AWeber shines more because of its flexibility and plethora of template choices. AWeber and Shopify
AWeber vs ActiveCampaign
Marketed as an application for the most advanced tech-savvy marketers, ActiveCampaign was founded in 2003 – 4 years after AWeber was launched. ActiveCampaign includes high level segmentation abilities. AWeber and Shopify
Segmentation vs Tags
ActiveCampaign’s strongest feature is the ability to make segments, quite like the labels mechanic in AWeber. Geographical place, time of subscription to the newsletter, and actions on the website of the business enterprise are some of the criteria that clients can consider to create segments and group subscribers.
If used properly, newsletters can be made to feel more customized to the recipients personality as compared to a bulk “shotgun” method of sending.
The users are free to make as many sections as they like because the software already takes note of the section identifiers of each subscriber.
AWeber’s tag mechanic can theoretically be performed to achieve such an impact, but it would take longer and be more tedious. Even though AWeber can suggest tags, the segmentation feature of ActiveCampaign is just more effective for creating targeted mails for a subgroup of their subscribers.
Powerful Customer Care
Some people might say that 24/7 live chat service is the best customer service there is, and they may most likely be right. In reality, this has consistently been the top reason why users are loyal to AWeber. AWeber has a strong customer service infrastructure as they have the ability to provide text support all 24/7 as well as 12 hours of call center support. Users also praise the quick response that they get when they use the live chat channel.
A better than decent job in customer service is still present in ActiveCampaign even if it does not have 24/7 support. They offer online seminars for people who require help with the software. They are conducted on a one time basis, and it just needs a sign up.
Even better, they offer in-person support for all those around the neighborhood of Chicago. ActiveCampaign’s user interface has a help button that is always accessible. This means that users can report for help without leaving their existing displays.
Third-Party Software Integration
The two AWeber and ActiveCampaign could be integrated easily with social media platforms, analytics applications, and business services. If it comes to compatibility with other programs, both products have virtually no gaps.
But, AWeber users may find it a lot easier to do third party integrations because of AWeber’s superior customer care.
AWeber vs GetResponse
GetResponse actually was also set up in the 90’s, like AWeber. AWeber and Shopify
While AWeber has roughly 700 templates under its belt, GetResponse is doing well at 500. Their templates are also both not determined by the device, which means consistent quality across all display sizes.
Among GetResponse’s newest offering, known as Marketing Automation, is pretty much a much better autoresponder. This is more economical and more intuitive compared to your standard autoresponder.
Like AWeber’s user interface, the advertising Automation tool also offers a planner run by drag and drop controls. The thing that sets it apart from AWeber is the fact that it’s more triggers for its activation of mail. This is very important because it is crucial to make sure there is follow up for email marketing.
Opening mail, clicking on links, and purchasing product, and more can be used as the trigger. Because of the more specific triggers, readers can be treated to a much more personalized newsletter experience and in turn, more effective marketing.
In comparison to AWeber’s Campaign Builder, though it is a functioning and useable tool, does not have the same level of customization to GetResponse.
Landing Page construction
Resources for helping users make landing pages can be found on both programs. They can be used to make attractive and effective landing pages. But, AWeber’s landing pages might appear to be too focused on the principles when compared to those that may be made from GetResponse.
GetResponse offers the potential to make up to 10 landing pages and have them displayed to a multitude of people. That is very important because users can run A/B testing. Through A/B testing, users can get an idea of the landing page components that function better and which ones do not. GetResponse saves the statistics on those landing pages automatically for simple comparison.
When it comes to shaping an audience profile using landing pages, AWeber is significantly less useful even if it includes multiple template offerings. Additionally, multiple template offers only impact aesthetics if not utilized with A/B testing. But then, AWeber’s landing page builder’s focus on the principles makes it increasingly user-friendly compared to GetResponse.
AWeber vs ConvertKit
Convertkit is marketed as an internet marketing software for online publishers.
Different Label Functionalities
Tags on different subscribers can be assigned using AWeber, as mentioned before. ConvertKit also has a tag mechanic, but it is used a tiny bit differently.
ConvertKit’s tags can also function in the exact same way as the lists in AWeber do. With that said, users may have a selection of readers under the exact same tag, and do more with the selection aside from customizing mail for them.
The double name, double pay complication within AWeber is prevented this way. ConvertKit enables users to skip requesting subscribers to enter their email addresses multiple times in case of multiple ports.
This is probably ConverKit’s strongest suit, which reaffirms its marketing because being a tag-centric mailing service. Depending on the application, the user experience can be miles away from AWeber’s list-centric strategy.
AWeber vs. MailChimp
One of the most well-known email marketing agencies based in the United States is MailChimp.
AWeber has five plans depending the Number of readers on the mailing list:
Up to 500 subscribers: $19 a month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 a month
10,001 to 25,000 subscribers: $149 per month
Depending on the number of readers and the amount of features that the business requires, MailChimp’s pricing can be changed. The most basic plan is totally free, and is useable for mailing lists around 2000 members.
Further up the purchase price range, the contributor cap increases, as well as the suit of features out there.
The differences in functionalities change in the sending limit, type of customer support available, advanced segmentation, reporting features, A/B testing, and split testing.
MailChimp warrants the win in this class a little bit more because it’s a completely free plan, available to those who only require minimum mailing list administration.
However, one may assert that all the paid plans in AWeber unlocks the full potential of this program. But then, it may also be stated that the amount of attributes needs to scale with the number of subscribers to make the item more worthy of its price tag. I’ll do me, and you do you, really.
Autoresponder and Automation Face-off
Make no mistake, AWeber does its autoresponder feature perfectly. However, Mailchimp’s autoresponder and marketing automation as a whole is more intuitive than Aweber’s.
Aside from the usual “trickle” autoresponders that sends out mail from a fixed time period, MailChimp can examine the behaviour and interactions of the subscribers to activate its own saved messages.
The triggers that MailChimp can use besides the normal time period and link address are connections with previous mail, purchases, abandoned carts, and a lot more of the user’s selection.
Verdict: Why Is AWeber Still Viable? AWeber and Shopify
To answer this quick, yes. AWeber is still the item that thousands have and are still using. Even though some features of it can feel just a tiny bit outdated, there is no reason to say that the performance of AWeber has waned since it moved to its 3rd decade of service.
Complete with its easy user interface and top notch customer support, it’s still a good selection for marketing ventures. This is especially true for those who are only looking to expand what they have.
Admittedly, optimization and data analysis is not among AWeber’s display of badges. If you feel that your marketing campaign would benefit better from this, then AWeber might not be the option for you.
But if you merely want hassle-free and trustworthy company, then you may depend on AWeber to provide. After all, the application is only as good as the user.